What is A/B testing in Shopify?

There are many KPIs to help track how efficiently a brand is converting traffic into revenue and building long-term value. The most important include Conversion rate: Percentage of visitors who complete a purchase or lead action. Average Order Value (AOV): How much a customer typically spends per transaction. Customer Lifetime Value (CLV): Total projected revenue from a single customer over time. Customer Acquisition Cost (CAC): What it costs to acquire each new customer. Revenue Per Visitor (RPV): Useful for evaluating the impact of landing page changes or campaigns. Monitoring these together gives a clear picture of where revenue leaks occur and where to optimize, be it UX, targeting, or retention strategies.