What is an optimal conversion rate?

An optimal conversion rate refers to the rate at which your website visitors complete a desired action, like signing up, requesting a demo, or making a purchase, in a way that maximizes your ROI. While average rates range from 2% to 5%, it depends on your industry, audience, product, and traffic quality. In short, your optimal rate is the one that consistently delivers results aligned with your business goals and improves over time through testing and conversion rate optimization.