Conversion optimisation (CRO) is how you get more visitors to take action on your website, be it making a purchase, signing up, or clicking a CTA. It’s a mix of data analysis, user psychology, and A/B testing to refine every touchpoint of the user journey. Conversion optimization involves messing with page speed, design, copy, and usability to remove friction points. The best part? Even minute changes lead to big revenue gains.