What is conversion optimization?

Conversion optimization is the process of improving your website or marketing experience so more visitors take a desired action, like making a purchase, signing up, or requesting a quote. It involves testing and refining elements like the layout, messaging, CTAs, and page speed. It’s done to increase the percentage of users who complete meaningful actions without relying on more traffic. This requires analyzing user behavior, identifying friction points, and making data-informed changes to improve performance over time.