What is conversion optimization in Shopify?

Conversion optimization in Shopify is the process of improving your store so more visitors take a desired action such as making a purchase or signing up. It involves tweaking product pages, simplifying checkout, improving page load times, and testing what works best. You might adjust headlines, add trust badges, or streamline navigation. The goal of Shopify conversion optimization is to make the shopping experience smoother so people are more likely to buy.