What is multivariate testing on Shopify?

Multivariate testing on Shopify allows you to test multiple elements on your website to find a combination that drives the best results for your business goals. For example, by changing multiple elements like CTAs, design layouts and images you can check how these elements perform together in a combination. Multivariate testing differs from A/B testing as A/B testing compares different versions of a single element instead of multiple elements and combinations as in multivariate.