What is product image contextualisation?

Product image contextualisation involves placing a product in a setting that reflects its intended use. Instead of using a plain white background or studio shot, the image shows the product in an environment a customer might realistically encounter, like a pair of running shoes on a jogging path or a blender on a kitchen counter. The process helps customers instantly understand the product’s purpose, scale, and fit in their lives. Contextualization is widely used in e-commerce and advertising to make products more relatable and compelling