Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

Product image contextualisation

What is product image contextualization?

Product image contextualization is the practice of showing your product in a realistic, relatable environment. Instead of using plain studio shots, the product is placed within scenes that reflect actual use, like a coffee machine on a kitchen counter or a smartwatch on someone’s wrist mid-workout. This helps users visualize how the product fits into their lives. It increases both emotional connection and purchase intent.