Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

widget and popup for websites

What is the difference between a widget and a popup?

The key difference between a widget and a popup lies in how they interact with you. A popup jumps in front of your screen, grabbing your attention with a message or offer, often urging you to take action right away. In contrast, a widget quietly lives on your page or device, offering handy tools or info without interrupting your flow. So, popups interrupt, while widgets stay accessible and ready when you need them.