Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

landing pages for Google Ads

What is the ideal conversion rate for a Google Ads landing page?

The ideal conversion rate for a Google Ads landing page varies by industry but generally falls between 2% and 5%. Higher rates indicate effective targeting and messaging. Continuous testing and optimization help improve this number. Factors like offer, design, and user experience greatly influence conversion rates.