What is the role of creative in Meta Ads landing page conversions?

Creative elements guide users from ad click to conversion. Consistency between the ad's visuals and messaging and the landing page's content reinforces trust and reduces friction. For instance, if your ad features a specific product image or promotional offer, the landing page should mirror this to meet user expectations. Disjointed experiences mean confusion and increased bounce rates. Match tone, design, and messaging across your ad and landing page for a better user experience and more conversion likelihood.