What is the role of customer lifetime value in revenue optimization?

Smart pricing is about matching perceived value to the right audience. Some brands run price testing across different segments to see where resistance or elasticity exists. Others package features or products in ways that increase margin without increasing cost. Consider tiered pricing, limited-time discounts, or usage-based models depending on what you sell. Don’t rely only on competitor benchmarks; your pricing should reflect your unique positioning and customer behavior. Tracking how pricing changes affect conversion, churn, and average order value is key to making informed adjustments.