What is the role of trust signals in Shopify CRO?

User behavior analysis directly boosts Shopify CRO by showing you how people actually use your store—what they click, where they scroll, and when they bounce. When you see where shoppers drop off or get stuck, you can fix those weak spots fast. It also helps you personalize product suggestions and test changes that really move the needle. In short, user behavior analysis turns guesswork into smart, data-driven improvements that drive more sales.