What is the role of trust signals in Shopify CRO?

Trust signals play a big role in boosting Shopify conversion rates by helping your shoppers feel safe and confident. When people trust your store, they’re way more likely to complete a purchase. Think reviews, secure payment badges, return policies. Those little details do a lot of heavy lifting. They ease doubts, build credibility, and create a smoother buying experience, which directly improves your conversion rate.