Here’s how to set up A/B tests in VWO: 1. Log in to your account and go to FullStack> A/B. 2. Click Create to launch a new test; name the campaign and select or create a project. 3. Choose the environment where the test will run. 4. Next, define your variations–this is where you can customize changes. 5. Proceed to set goals or metrics to track performance. 6. On the Traffic Allocation page, allocate traffic between variations and watch out for advanced settings like mutual exclusivity or targeting specific user groups. Once everything is in place, review the setup and launch your test.
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