What kind of data is required for AI CRO tools?

To make AI CRO tools work effectively, you’ll need data on user behavior like clicks, scrolls, and time spent on pages. Demographic data such as location, device type, and browsing patterns also help. The more specific and accurate your data, the better the AI can personalize its recommendations. Essentially, the tools need insights into how users interact with your site, so they can suggest adjustments that improve conversion rates. The more data you feed into the system, the smarter and more accurate its recommendations will become.