What KPIs indicate revenue optimization success?

You need to look at metrics that capture both growth and profitability. Average order value (AOV) shows whether customers accept richer baskets. Net revenue retention (NRR) links expansion and churn to sustained income. Gross margin confirms that extra sales produce cash. Price realization compares list prices with the numbers on invoices, exposing discount leakage. Customer lifetime value (CLV) combines frequency, spend, and tenure into a long‑term view. Track these over time so you can see momentum, not isolated spikes.