Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

Product image contextualisation

What makes a product image feel natural in a scene?

Any natural-looking image balances realism and relevance. First, the product should match the setting in lighting, perspective, and scale. A toothbrush placed in a massive bathroom scene with mismatched shadows will feel off. Attention to detail, like soft shadows, material reflections, and correct color grading, makes a big difference. Second, the context should feel familiar to the target audience. The more accurately the environment matches your buyer’s lifestyle, the more authentic and effective the image will be.

People Ask For

Product image contextualisation

What makes a product image feel natural in a scene?

Any natural-looking image balances realism and relevance. First, the product should match the setting in lighting, perspective, and scale. A toothbrush placed in a massive bathroom scene with mismatched shadows will feel off. Attention to detail, like soft shadows, material reflections, and correct color grading, makes a big difference. Second, the context should feel familiar to the target audience. The more accurately the environment matches your buyer’s lifestyle, the more authentic and effective the image will be.

People Ask For