What metrics are important for Shopify CRO?

To boost Shopify CRO, focus on key metrics like conversion rate, bounce rate, customer acquisition cost (CAC), and micro-conversion rate. You’ll also want to track average time on site and pages per session. These help show how engaged your visitors are. Also keep an eye on click-through rate (CTR), exit rate, and return on ad spend (ROAS) to gain a complete picture of what’s working and where you can improve.