To measure how well your CRO campaign is working out, take a peek at these KPIs Conversion rate: The percentage of visitors who take action. Bounce rate: The measure of people who leave after viewing just one page. Cart abandonment rate: How often shoppers leave without checking out. Average order value (AOV): Higher AOV equals more revenue per customer. Customer lifetime value (CLV): How much a customer is worth long-term. Time on page and scroll depth: To find if users are engaging with your content? A good agency will track these metrics and adjust strategies accordingly to maximize results.