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conversion rate optimisation freelancer
What metrics should I track when working with a CRO freelancer?
Start with conversion rate, but also track supporting metrics like bounce rate, average order value, time on site, and form completion rate. Funnel drop-off points help show where people are getting stuck. If you’re running experiments, measure performance for each variant. Also monitor changes in page speed and mobile usability, especially if design changes are involved. Set definite goals up front so both you and the freelancer know which metrics matter most.
Page Visuals
[Image: AICPA] A circular blue certification seal for the AICPA Service Organization Control (SOC) reporting framework. The logo features white text centered within two concentric blue circles, including a web address and descriptive labels along the bottom border.
Text in image: AICPA SOC aicpa.org/soc4so SOC for Service Organizations | Service Organizations TM[Image: CCPA] Circular seal for the California Consumer Privacy Act (CCPA) featuring a dark blue silhouette of the state of California with a yellow padlock icon overlaid on it. The acronym CCPA is centered below the map, and the full name of the act is written in white capital letters within a blue border encircling the image.
Text in image: CALIFORNIA CONSUMER PRIVACY ACT CCPA[Image: HIPPA] A circular blue and white seal for HIPAA compliance featuring a Caduceus medical symbol in the center. The badge uses a blue gradient and includes a website URL along the bottom outer border.
Text in image: HIPAA COMPLIANT HIPAATraining.com[Image: GDPR][Image: GDPR][Image: ISO][Image: G2 review][Image: G2 review][Image: G2 review][Image: G2 review][Image: G2 review]
Interactive Forms
Form
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