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What metrics should I track when working with an ecommerce CRO agency?
Some metrics you should track when working with an ecommerce CRO agency are conversion rate and click-through rate. You should also track average order value to see if customers are spending more. Keep an eye on cart abandonment and checkout completion rates to identify drop-off points. Other useful metrics include bounce rate, revenue per visitor, customer lifetime value, page load speed, and overall user engagement, like time on site and pages per session.
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