What role do channels play in maximizing revenue potential?

Each channel reaches a distinct audience with its own price sensitivity and cost‑to‑serve. Direct e‑commerce often commands higher margins but lower reach. Marketplaces broaden exposure yet charge fees. Resellers add service layers that justify premium bundles. Therefore, monitor conversion rates, average selling price, and acquisition cost by channel. Adjust net prices or commission structures so total contribution stays healthy while coverage remains wide. Moreover, avoid channel conflict by setting clear rules on exclusivity and promotion timing.