What role does site navigation play in Shopify CRO?

Social proof boosts Shopify conversions by building trust, reducing hesitation, and creating urgency. It helps to show potential buyers that others trust and love your products. When shoppers see positive reviews, testimonials, or real-time purchase notifications, they feel more confident in buying. It taps into the psychological principle that people follow the crowd—if others are buying, it must be good. Displaying trust badges, customer photos, or influencer endorsements also helps remove doubts and speeds up decision-making. The more social proof you showcase, the more conversions you’ll likely see.