What role does site navigation play in Shopify CRO?

Site navigation plays a vital role in Shopify CRO by guiding visitors to the right products quickly and easily. When your menus are intuitive and well-structured, shoppers don’t have to think twice about where to go next, which keeps them engaged and reduces bounce rates. Clean navigation improves product discovery, removes friction, and nudges users toward checkout, all of which lead to stronger conversions and a better shopping experience.