What's the best call-to-action for Meta Ads landing pages?

The best CTAs are clear, action-oriented, and fits the user's intent. Instead of generic phrases like "Submit," use specific prompts such as "Download Your Free Guide" or "Start Your 14-Day Trial." Make sure the CTA stands out visually and is placed prominently on the page. Testing different CTA variations through A/B testing helps determine which phrasing and design yield the highest conversion rates.