What's the best way to document and learn from Shopify A/B test results?

Absolutely. Design changes are some of the most valuable tests you can run on a Shopify product page. Elements like image size, layout, font choices, spacing, and color schemes directly influence how users engage with the content. Using tools like Fibr.ai you can duplicate your product page template and test design variants without disrupting your live store. Keep tests focused by isolating individual elements rather than changing the entire design at once. This way, you’ll get clear data on what visually drives more engagement and purchases.