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Shopify AB testing

What's the best way to document and learn from Shopify A/B test results?

Documenting your A/B test results is important so you don't lose the insights from these results years later and it can also be accessed by other stakeholders. Tracking it on a simple spreadsheet can help you with the same. Keep a track of the tested hypothesis, control and variation details and insights. Compare variations against a set baseline and learn from these results.

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