What's the connection between page load speed and Shopify conversion rates?

Page load speed directly impacts Shopify conversion rates because slow pages frustrate shoppers and drive them away. Research shows every second delay on your page can drop conversions by 7%. When your store loads quickly, visitors stay longer, browse more, and are more likely to complete purchases. But if pages lag, shoppers bounce before buying. We all expect instant results online, so optimizing your store's loading speed can keep customers engaged and drive revenue.