What's the difference between A/B testing and multivariate testing for Shopify CRO?

A/B testing and multivariate testing both help you boost conversions on your Shopify store, but they work differently. With A/B testing, you compare two versions of one specific element, like a product title or CTA button to see which performs better. Multivariate testing, on the other hand, tests several elements at once (like images, headlines, and buttons) and analyzes how their combinations affect results.