What's the difference between A/B testing and multivariate testing for Shopify CRO?

Fibr AI supports your Shopify CRO efforts by using AI to A/B test and personalize landing pages and fine-tune user experiences. It spots where visitors drop off, tests changes automatically, and optimizes everything from headlines to layouts so you don’t have to guess. The best part? You get real-time insights to make smarter decisions without touching a line of code. Whether you’re tweaking a single page or scaling campaigns, Fibr AI helps you convert more visitors effortlessly.