Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

Website speed optimization

What's the difference between server-side and client-side optimization?

Server-side optimization happens on the web server before anything reaches your browser, while client-side optimization takes place right on your device, inside the browser. With server-side tweaks, you can improve things like page load times and backend performance. On the flip side, client-side optimization focuses more on user interface speed, like faster button clicks or smoother animations. Both aim to boost performance but from different sides of the fence.