What's the ideal balance between product focus and contextual background?

Contextualized images are like visual proof. Show the product in use, placed in realistic environments that reflect how your audience lives or works. This builds understanding faster than text alone. Use images to highlight moments of interaction, such as someone holding, using, or reacting to the product. Avoid sterile, overly edited photos. Authentic settings, natural lighting, and subtle facial expressions go a long way. Pair your visuals with short, descriptive captions or overlays to reinforce what’s being shown. Every image should answer a question the viewer didn’t know they had.