What's the ideal balance between product focus and contextual background?

Keep the product front and center, but give it enough context to feel real. If the background is too detailed, the product gets lost. If it’s too minimal, there’s no story. Aim for clarity first, viewers should instantly know what’s being sold. Use shallow depth of field, smart cropping, or natural lines to direct attention. For B2B or SaaS, embed the product into relatable settings like dashboards, offices, or team workflows. For physical products, think about lighting, space, and how the item fits into everyday moments. Test different layouts to see what captures attention without distraction.