What's the impact of AI-generated images on customer perception of a Shopify brand?

When done the right way, AI-generated images make your brand appear modern, agile, and content-rich. You can showcase lifestyle scenes, multiple product angles, and seasonal variations far more quickly than with traditional methods. However, poor-quality outputs do the opposite: damaged trust, confusion about what’s being sold, or an overall artificial feel. Customers are aware of AI-generated content, so authenticity is very important. Keep images grounded in reality, double-check for accuracy, and avoid visuals that feel too artificial or exaggerated. Balance AI with real photography when necessary to preserve credibility and human connection.