What's the impact of cultural relevance on product image contextualization?

Cultural relevance plays a big role in how images are perceived. A product shown in a setting that fits with the values, aesthetics, or habits of a specific region or demographic will feel more authentic and resonate more deeply. For example, kitchen appliances usually look more appealing when styled in a culturally familiar kitchen layout or color scheme. In contrast, using a setting that doesn’t match local context feels tone-deaf or confusing. If you operate in multiple markets, you should localize contextual images to maintain relevance and relatability.