What's the optimal frequency for displaying popups on a Shopify store?

To create a visually appealing and on-brand popup for Shopify, start by choosing a design tool like Shopify’s built-in editor or a third-party app like Privy or OptinMonster. Match your popup’s colors, fonts, and messaging to your brand’s style. Keep the copy concise, the CTA clear, and the timing strategic, like exit-intent or after a delay. Test different designs to see what resonates with your audience.