What's the role of AI in identifying user experience issues during an audit?

Today, AI is playing a big role in spotting user experience (UX) issues during audits. It tracks how visitors interact with your website, finding out where they’re getting stuck or dropping off. For example, if users are leaving your site after just a few seconds, AI can help identify why; maybe your page is loading too slowly, or the navigation is confusing. AI looks at everything from mobile usability to content layout, ensuring that your site is easy and enjoyable to use. The goal is to make sure visitors have a smooth experience from start to finish, ensuring high conversions.