What tracking methods should I use for Google Ads landing page performance?

Track Google Ads landing page performance using tools like Google Analytics, Google Tag Manager, and Google Ads conversion tracking. Set up goals to monitor form fills, button clicks, and purchases. Use heatmaps and scroll tracking to see how visitors engage with your page. Session recording tools can reveal drop-off points. A/B testing platforms help compare layouts, copy, or CTAs to improve results based on real user behavior.