What types of hypotheses can AI generate for e-commerce?

AI can generate a variety of hypotheses to optimize your e-commerce website. For example, it can suggest changes to product recommendations, checkout processes, or website design. If AI spots patterns in user behavior, like users abandoning carts, it may propose a hypothesis that simplifying the checkout flow could reduce abandonment. Or, if AI notices that users often browse similar products, it might suggest testing personalized product recommendations.