When is automation essential in revenue strategy?

Automation becomes necessary when price grids grow faster than human capacity or when decision cycles shorten to hours rather than weeks. Dynamic markets like ride‑hailing, programmatic ads, or fast fashion simply move too quickly for manual input. Moreover, automation protects consistency; rules enforce floor prices and discount ceilings, freeing humans to focus on strategy. Once the transaction count climbs past a threshold, often a few thousand a day, hand‑crafted pricing starts leaking margin and speed.