Who typically owns revenue optimization in an organization? (CRO, RevOps, CFO, CEO)

Ownership depends on company maturity. In early‑stage firms, the CEO steers pricing because resources are scarce. Once annual recurring revenue clears roughly $10 million, a dedicated RevOps leader or Chief Revenue Officer usually takes charge, corralling sales, marketing, and finance inputs. Larger enterprises often split duties: the CFO sets profit targets, the CRO works commercial levers, and RevOps maintains data pipelines. Consequently, a cross‑functional committee keeps strategy, approval thresholds, and success metrics coherent, while clarity on who owns price floors avoids conflicting promises in front of customers.