landing page examples
landing page examples
landing page examples

Landing Pages

Apr 15, 2024

11 Best Landing Page Examples for High-Conversion Rates

pritam roy

Pritam Roy

8 mins to read


In digital ads, having a good landing page is super important. It’s like the main part of your ad strategy, where people choose to get to know your brand better or leave. 

The best landing page is the one that looks good and works well, no matter if you’re showing off a new item, giving away something for free, or just want people’s emails. 

This blog post will talk about why landing pages are so important, how they help you sell more, and ways to make them really effective by checking out some great landing page examples.


In digital ads, having a good landing page is super important. It’s like the main part of your ad strategy, where people choose to get to know your brand better or leave. 

The best landing page is the one that looks good and works well, no matter if you’re showing off a new item, giving away something for free, or just want people’s emails. 

This blog post will talk about why landing pages are so important, how they help you sell more, and ways to make them really effective by checking out some great landing page examples.


In digital ads, having a good landing page is super important. It’s like the main part of your ad strategy, where people choose to get to know your brand better or leave. 

The best landing page is the one that looks good and works well, no matter if you’re showing off a new item, giving away something for free, or just want people’s emails. 

This blog post will talk about why landing pages are so important, how they help you sell more, and ways to make them really effective by checking out some great landing page examples.


Understanding the Purpose of Landing Page

A landing page is a standalone web page designed with a specific goal in mind. Unlike your main website, a landing page focuses on a single offer or call to action (CTA). It's where visitors "land" after clicking on an ad, email link, or social media post. 

Effective website landing pages are optimized for conversions, guiding visitors towards taking the desired action. They play a crucial role in your conversion funnel, turning website traffic into leads and ultimately, customers.

Landing Pages are the critical touchpoint that influences user decisions and drives business success. Did you know? Web pages with personalized call to action are 202% more effective than those with generic calls to action. 

More Detail - Exploring Dynamic Landing Page Optimization: Moving Beyond A/B Testing

Best Landing Page Examples of 2024

Learning from experience, whether it’s your own or someone else’s, is always beneficial. 

Let’s dive in and get inspired! We’re going to take a look at different landing page examples from a variety of industries, pointing out their main elements and what they offer.

  1. Wealthsimple (Fintech)

Wealthsimple’s landing page is designed to make investing easy for everyone. It has a simple form that makes signing up a breeze, explains what they offer in an easy-to-understand way, and shows reviews from happy customers. This friendly and straightforward page makes people feel more comfortable using Wealthsimple, leading to more people signing up to invest with them.


Take Away

  • Clarity is King: Use plain language and avoid jargon. People shouldn't need a finance degree to understand your offer.

  • Frictionless Sign-Ups: Make signing up quick and easy with a simple form. Reduce steps and unnecessary information requests.

  • Social Proof Matters: Showcase positive customer reviews or testimonials to build trust and credibility.

  • Personalize the Pitch: Tailor the message on your landing page to the visitor's background or interests. Imagine if the page addressed them by name and highlighted investment options based on their risk tolerance. This can be done using dynamic landing pages. 

Quick Tip: Creating dynamic landing pages is more beneficial as it provides a single landing page to manage, while still increasing the chance to personalize the page for every user's interest. Try online AI powered tools like Fibr, to create a dynamic landing page without any coding or hassle.

  1. N26 (Banking) 

N26's website is another landing page example that is organized in a way that's easy to move around. It points out benefits such as not having any surprise charges and giving you updates instantly. Its neat layout and clear call-to-action button have helped build N26's image as an open and user-centric bank.


Take Away-

  • Simple Navigation: Make it easy for visitors to find the information they need. A clear and organized layout is key.

  • Focus on Benefits: Highlight the key advantages of your product or service in a way that resonates with your target audience. N26 emphasizes transparency by mentioning "no surprise charges" and "instant updates."

  • Clear Calls to Action: Don't leave visitors guessing what to do next. Include a strong and visible call to action button that tells them exactly what step to take, whether it's opening an account or learning more.

  • Target Local Needs: For a bank like N26, a dynamic landing page could personalize the content based on the visitor's location. Imagine showcasing special offers or highlighting features relevant to their area.

  • Dynamic CTAs: The call to action could change based on the visitor's browsing behavior. For example, someone who reads about mobile banking might see a CTA that says "Download our App" while someone interested in account details might see a "Start Your Account" button.

  1. Cedars Sinai (Healthcare)

The Cedars Sinai website is neat and makes it easy to find different health services. They have a big button for making doctor’s appointments, which has made it easier for patients to get care and has made them happier with the service.

Take Away-

  • Prioritize User Flow: Make it easy for visitors to find what they need quickly. Cedars Sinai excels with a clear layout that prioritizes finding medical services and booking appointments.

  • Clear CTAs for Key Actions: Don't be afraid to make important calls to action prominent and easy to find. Cedars Sinai's large "Make an Appointment" button streamlines the process for patients.

  • Use Dynamic Landing Pages: Good landing pages are those which can provide personalization to the customer. Imagine a Cedars Sinai landing page that personalizes appointment scheduling based on a visitor's insurance or location. This could make the process even more efficient. 

  1. Hello Fresh (E-commerce) 

Hello Fresh’s website is colourful and fun, showing off their food kits with great pictures and clear prices. Its easy design and big ‘Get Started’ button have helped get more customers to buy their kits.

hello fresh

Take Away-

  • Visually Appealing Design: Use high-quality images and engaging visuals to showcase your products. Hello Fresh's colorful and delicious-looking food photos are a great example.

  • Transparent Pricing: Clearly display your prices so visitors can make informed decisions. HelloFresh makes their prices readily visible, avoiding confusion.

  • Compelling CTAs: Use strong calls to action that entice visitors to take the next step. Hello Fresh's "Get Started" button directly encourages purchases.

  1. FabFitFun (E-commerce)

FabFitFun is a service where you get a box of products every season, and their website shows off the latest box with attractive pictures and a good deal. Having reviews from customers and an easy way to subscribe has helped them get more people to sign up.

fabfitfun, landing page type

Take Away-

  • Showcase Products Enticingly: High-quality visuals and clear descriptions are crucial for e-commerce landing pages. FabFitFun highlights their seasonal box with attractive pictures, making it visually appealing.

  • Social Proof is Powerful: Customer reviews and testimonials build trust and credibility. FabFitFun leverages positive reviews to encourage sign-ups.

  • Simplify the Buying Process: Make subscribing or purchasing a smooth and effortless experience. For FabFitFun, an easy subscription option encourages action.

Quick Tip: Personalize landing page to show past boxes based on a visitor's browsing history or interests. This could lead to more relevant product recommendations and higher sales.

  1. Revolut (Fintech)

Revolut’s website looks modern and focuses on how easy and safe their app is to use. It has clear buttons for what to do next, stories from users, and a list of what they offer, which has made lots of people interested in using Revolut for their money needs online.


Take Away-

  • Modern Design for Tech-Savvy Audience: A contemporary website design reflects your brand's image and resonates with your target market. Revolut's modern aesthetic caters to their tech-savvy audience.

  • Focus on User Experience: Clearly explain the benefits and ease of use of your app or service. Revolut emphasizes how user-friendly and secure their app is.

  • Clear CTAs for Different Goals: Offer multiple calls to action based on visitor intent. Revolut provides buttons for different actions, like "Learn More" or "Download App," catering to various visitor needs.

Quick Tip: Businesses can tailor their landing page based on the visitor's location. Imagine highlighting features relevant to their country or showcasing user stories from their region, grows a sense of local connection.

  1. Monese (Banking)

Monese’s website shows off its mobile banking service, emphasizing how easy and open it is. The site is easy to use, has clear directions, and shows its benefits well, which has led to more people signing up and using their service.

landing page styles

Take Away-

  • Mobile-First Approach: Optimize your website for mobile devices, as many users browse and convert on smartphones. Monese prioritizes showcasing their mobile banking service, reflecting how people manage their finances today.

  • Clarity and Ease of Use: A user-friendly interface with clear instructions is key. Monese excels with a simple design and straightforward explanations of their benefits.

  • Highlight Value Proposition: Clearly communicate the advantages of your product or service. Monese emphasizes the ease and convenience of their mobile banking app.

  1. Winc (E-commerce)

Winc’s website is one of the other landing page examples that shows their wine subscription with a stylish look and great photos. They have a quiz that helps make the experience more personal for each user, which has led to more people getting subscriptions that fit their tastes and being happier with the service.


Take Away-

  • Brand Identity Through Design: Use a website design that reflects your brand's personality and target audience. Winc's stylish look aligns with their focus on curated wine selections.

  • Personalized User Experience: Integrate elements that personalize the shopping journey. Winc's wine quiz helps recommend subscriptions based on individual tastes, increasing customer satisfaction.

  • Interactive Features: Consider interactive elements to engage users and make the experience more fun. Winc's quiz provides an interactive way to learn about their offerings. Winc's dynamic landing page could personalize recommendations beyond the quiz. It could use browsing history to suggest specific wine types or curate bundles based on past purchases, further enhancing the customer journey.

  1. Curology (Information Technology)

Curology’s website is designed to be clean and user-friendly, guiding visitors smoothly to various skin care services. A standout feature is the prominent button for scheduling appointments, which has made it easier for users to access care and enhanced their overall experience with the brand.

The site also emphasizes personalized skincare plans, starting with a skin quiz to tailor the treatment to everyone’s needs, contributing to higher personalization and customer satisfaction.


Take Away-

  • Clean Design and User-Friendly Flow: Prioritize a clear and uncluttered layout that guides visitors effortlessly towards your offerings. Curology excels with a user-friendly website that makes accessing their services a breeze.

  • Prominent Call to Action: Don't be shy about making your desired action clear. Curology features a prominent button for scheduling appointments, encouraging users to take the next step.

  • Personalization Matters: Integrate elements that cater to individual needs and preferences. Curology personalizes the experience through a skin quiz, leading to customized skincare plans and increased customer satisfaction.

Quick Tip: Consider adding a Pre-filled Skin Quiz, based on a visitor's location or browsing history, the quiz could be pre-filled with relevant questions, streamlining the process. The landing page will dynamically adjust the messaging and product recommendations based on the quiz results, offering a truly personalized approach.

10. Skillmatics (Educational Games) 

Skillmatics' landing page caters to parents seeking engaging and educational activities for their children. It utilizes a combination of visual appeal, targeted messaging, and interactive elements to create a user-friendly and informative experience.

Take Away-

  • Visually engaging & informative: High-quality visuals, interactive quizzes, and targeted messaging captivate parents seeking educational games for their children.

  • Frictionless user journey: Clear navigation, prominent CTAs, and mobile-friendly design ensure a seamless browsing experience.

  • Personalized recommendations: Dynamic landing pages leverage browsing data and quiz results to suggest the most relevant games for each child's needs.

Check out our case study in detail here- How Fibr boosts Skillmatics RoAS by 20%?

  1. WickedGüd (D2C)

WickedGüd's website makes the mouth water! They use amazing pictures and short videos of their delicious food to show you just how good it is. They also explain what kind of food they have (think spicy, healthy, or perfect for a party) and how they make it. WickedGüd's landing page tantalizes taste buds and ignites wanderlust. 

Take Away-

  • A Sensory Symphony: High-resolution photos showcasing mouthwatering dishes, coupled with short video snippets capturing the sizzle and aroma of preparation, immerse visitors in a world of culinary delight.

  • Targeted Tantalization: Clever headlines and concise descriptions highlight the unique ingredients, global influences, and cooking methods employed by WickedGüd. Imagine taglines like "Globally Inspired, Locally Sourced" or "Unleash Your Inner Foodie" that pique curiosity and whet appetites.

  • Interactive Exploration: A user-friendly interface allows visitors to navigate by cuisine type, dietary restrictions, or occasion (think romantic dinners or family gatherings). Additionally, a "Build Your Own Meal" feature could personalize the experience, letting diners curate a customized feast.

  • Success Story: WickedGud, achieved remarkable success in their powerful marketing campaign with Fibr. They experienced an incredible 180% increase in first-time visitors, all while staying within their budget. Fibr's solutions also led to higher engagement, more conversions, and an impressive 54% boost in return on ad spend (ROAS.

More Detail- How WickedGud Got 180% more First Time Visitors

What's the winning element in all these landing page examples? They excel at clear communication, leading visitors to take action – the key to boosting conversions and customer satisfaction.

Pro Tip: The key to a successful landing page is not just the design but also how well it resonates with the target audience. Tools like Fibr can help tailor the experience to each visitor, increasing the likelihood of conversion.


To wrap it up, think of landing pages as your online shop’s welcome mat. They’re the first thing new customers see. By using tips from these great landing page examples, you can make your landing pages really pop, turning people who just browse into buyers.

Keep your website landing pages simple, full of good info, and fun to read so they work really well for you.

Want to make your website and landing pages even better?

Try out Fibr!
pritam roy

Pritam Roy

Pritam Roy, the Co-founder of Fibr, is a seasoned entrepreneur with a passion for product development and AI. A graduate of IIT Bombay, Pritam's expertise lies in leveraging technology to create innovative solutions. As a second-time founder, he brings invaluable experience to Fibr, driving the company towards its mission of redefining digital interactions through AI.

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