Introduction
What makes a landing page effective?
An effective landing page is clean and focussed on highlighting key offerings of the brand. It is visually engaging, uses a strong headline, has a clear call to action (CTA), and builds trust through social proof and testimonials.
The answer to this question is not straightforward. There are a lot of elements and technical factors you need to account for. However, we have singled out 4 super important factors that are actually simple, and yet overlooked often.
What are those? Read below–
1. Clear value proposition
The landing page is quite literally the heart of your product or service. It is your brand’s chance to engage with customers and let them know what benefit they could derive from this engagement.
Reports in fact suggest that having a clear value proposition can increase conversion rates by almost 35%!?
But, if your messaging is sloppy, disorganized, and confusing, it is going to directly, and negatively impact your conversion rate. Let’s understand this with an example.
Assume, you get on the landing page of a shoe company. On the page, you see a cluster of different offers, disorganized features, and pricing. Naturally, you’re going to be confused and may choose not to engage. Do you see how unclear messaging on your landing page can impact client conversions?
Let’s also take a real-life example. Below is the snapshot of DropBox. Observe the language, tone, and messaging.
You’ll observe that it is simple, to the point, and has a clear value proposition. Naturally, if you need the services that DropBox offers, you are inclined to sign up with them.
How can you implement this for your page: Always aim to keep your messaging clear, concise, and strong to ensure the customer does not feel lost or confused.
2.Call To Action (CTA)
Call to Action (CTA) is arguably the most important pillar of your landing page. It is a marketing tactic that is designed to motivate clients to take the next step, whether it’s signing up or buying the product.
Here’s a quick question for you–If two separate landing pages had two separate CTAs–‘Start your free trial today’ and ‘Learn more’, which brand would you be more inclined to associate with?
Most of you would say the former. That’s the power of a strong CTA.
Your CTA should be action-oriented and create a sense of urgency for your clients. Relying on generic CTA can make your brand sound boring, and affect conversions.
How can you implement this for your page: Make sure your CTAs are inviting or may we say, irresistible. ‘Free Trials’, ‘Download Now’, ‘Free Shipping’, and more make for excellent CTAs. Also, ensure they are placed strategically, in the right colors and format through the landing page for more engagement.
Fun Fact: Did you know landing pages with a single CTA can increase conversions by more than 350%? Amazing isn’t it?
3.Design
The aesthetic appeal and look of your page can be a crucial factor impacting your conversion rates. The design of your page must be uncluttered, with the right amount of high-quality images, white spacing, and coloring.
For instance, below is a screenshot of Apple’s website–sleek and minimalist, in line with its offerings.
In the same context, your landing page’s design must be reflective of your brand’s voice, marketing, and audience.
How can you implement this for your page: Understand the messaging of your brand and formulate a design in accordance. For instance, if you run a travel company, then instead of going for the minimalist approach, try including striking images and videos of different countries and activities to attract and convert clients.
4.Social proof
If you have ever shopped online, you would truly appreciate and understand the value that social proof or testimonials add to a landing page, especially, if the client is unaware of your brand.
Displaying client names (especially if they are renowned), and testimonials assure potential clients that your brand or product is reliable and has users in the market already. You can view testimonials as another form of CTA that provides further motivation to clients and helps establish trust.
For instance, if your brand offers software services, showcasing testimonials from big names or putting across statements like ‘This increased our productivity by X%’ can go a long way in establishing credibility.
How can you implement this for your page: Make it practice to display and update your social proof. Add figures and numbers to further cement your brand.
Pro-tip: Optimizing for mobile, adding a coupon code or a video testimonial can increase your landing page’s conversion rates.
The best 2024 landing page examples for high-conversion rates (Updated)
Discover the 10 best 2024 landing page examples for high conversion rates. See how these brands use clear messaging, strong hooks and CTAs, and perfect design elements to stand out amidst competitors. Each example shows different yet effective ways to convert your website visitors into future clients.
Creating a landing page is no less than writing a captivating story. There are so many elements involved, each with its unique importance. Our team at Fibr AI analyzed the landing pages of some renowned and new companies and concluded that the best landing pages commonly have a compelling hook, a straightforward messaging style, and a clean design.
Below, we present this analysis or the best landing page examples to help you strategize for maximum conversion. We have sectioned them per industry type for better clarity.
SaaS landing page examples
1.Asana
A good landing page example would be Asana– a work management and productivity software that companies and teams use to assign tasks and track progress and goals.
With simple features, and solutions specifically designed for Healthcare, Retail, Education, and Nonprofit industries, Asana comes on the top when it comes to work management.
Why it works so well?
Asana sells its USP well–that it is the ‘only’ work management platform that is built for scale. If an organization that is planning to scale in the future views this statement, they know Asana is an option they have to rely on.
Asana’s placement of awards and certification right at the top of its landing page can be deemed smart as it aims to establish trust quickly.
The page is decluttered, and simple, and balances well design elements.
2.Semrush
When it comes to product landing page examples, Semrush tops the list.
Semrush is a proper marketing tool that offers solutions like SEO, content marketing, data analytics, competitor research, and much more, all in one place.
The solutions are catered to the ever-changing dynamics of the marketing industry and help companies increase visibility and grow their audience.
Why it works so well?
Semrush’s landing page avoids the typical minimalist approach with a dash of dark and vibrant colors, making it more appealing to the younger audience.
The headline works well for Semrush, with words like ‘measurable’ and ‘one platform’ coming right at the top.
The display of numbers such as ‘10M’, and ‘30% 500 Fortune companies’, further cement Semrush’s position as a market leader and motivate potential clients to associate.
3.Basecamp
Basecamp is a project management tool that is designed for companies, startups, and freelancers who handle a large number of projects and clients.
Through Basecamp you can create separate windows for different clients, track projects, assign work, and monitor progress easily.
Why it works so well?
Basecamp’s messaging is bold, yet simple, highlighting that it’s effective for smaller teams.
Basecamp gets creative with an indirect placement of CTAs through doodling. A younger audience may be attracted to this form of marketing.
The actual CTA also goes up and above generic wordings through the ‘enjoy work more’ phrase.
eCommerce landing page examples
4.Shopify
If you’re into eCommerce, you probably already know Shopify. It is ‘the’ eCommerce platform that lets you create, and manage your online stores.
With a lot of custom templates, and easy-to-use tools, Shopify is perfect for any brand looking to sell online and enter the eCommerce industry without the pain of starting from scratch.
Why it works so well?
Shopify’s headline and messaging couldn’t be more clear. When a potential client lands on Shopify’s page, they are instantly looped in.
The CTA placement and wording work in Shopify’s favor as it lures potential customers to try Shopify for free and get a hands-on experience using the website and its features.
The ‘Start free trial’ is placed right after the headline, ensuring the viewer is closer to signing up.
With features, client base, and testimonials placed strategically on the page, Shopify’s landing page goes one step ahead to cement its position.
5.Alibaba
Alibaba, pioneered in China, is a B2B eCommerce platform that allows retailers to buy and sell products online across countries. It aims to build a global platform for opportunities for both business owners and buyers, with services extending to digital solutions, computing, and more.
Why it works so well
Alibaba’s headline is simple and directly addresses the audience through targeted words like ‘B2B’ and more.
By adding the ‘Frequently searched’ snippet, Alibaba is showing the user that these products are trending and this is what the audience may probably be looking for. The presence of a search bar in the center of the page is also a smart placement strategy.
Others
6.HubSpot
Topping the list of great landing page examples would be Hubspot.
Argued by most marketers as the top inbound marketing software, Hubspot can be described as your all-in-one CRM (Customer Relationship Management) platform with tools for marketing, customer services, and much more.
Hubspot is popular because it’s easy to use, offers a range of marketing solutions, and unifies your data and team in one place.
Why it works so well?
The headline and subheadline are designed to motivate potential clients to pause, think, and realign their strategies.
The ‘no credit card required’ messaging could be considered a smart CTA placement.
Though a lot of information is shared on the landing page, the design elements are still strong and do not crowd the landing page.
Also read: Why Ever Ad Campaign Needs Its Own Landing Page
7.Canva
Canva is the name that pops first when talking about cool landing pages. It is the marketing world’s most easy-to-use and preferred designing software. Whether you are a beginner or an expert designer, Canva offers a range of templates, tools, and more to help you create designs, and graphics in record time.
From creating presentations to logos to videos and whiteboards, Canva is your perfect design partner.
Why it works so well?
Being quite literally ‘the design website’, Canva nails the blend of simplicity with a dash of vibrant colors. You’d notice how the word ‘art’ in the headline actually is in the color of their logo. Talk about getting creative.
Canva’s messaging is absolutely simple and clear. Even if an individual is unfamiliar with what Canva does, the headline explains it quickly without the usage of any jargon.
8.Netflix
Netflix needs no introduction. It is your go-to streaming platform, packed with movies, TV shows, and more, and supported across continents and languages. With a paid subscription, you can watch high-quality content, anytime and anywhere–on your phone, iPad, laptop, or TV.
Why it works so well?
Neftlix’s headline is short, to the point, and clean. There is no fancy copywriting or phrases.
Right below the headline, Netflix places its pricing and also makes provision for canceling at any time. This messaging style informs the user that they are not bound to a lifelong subscription and can move out if they prefer to.
Netflix has an FAQ section on its website, meaning any common questions that users may have are already answered, making it a top contender when it comes to good landing page examples.
9.Coco Village
via Coco Village
Coco Village is a minimalist top and furniture store. It is known for its aesthetic, and gender-neutral toys and furniture items. The company is also environment-first, ensuring its products are eco-friendly yet of premium quality.
Why it works so well
The landing page is aesthetic and thoughtfully designed keeping in mind the brand’s offering.
The discount percentage which is boldly displayed is followed by a quick CTA that creates urgency.
The product placement and provision to pre-order work in the favor of the brand.
10.Good Eggs
Good Eggs is an online delivery platform offering high-quality, locally sourced food. From premium fruits, and vegetables, to eggs and meat, Good Eggs delivers everything to your drop step.
Why it works so well?
Good Eggs landing page boosts a well-curated message with a soft CTA that drives the mission home.
The landing page is sectioned into different categories helping users to instantly find what they are specifically looking for.
How to create a high-converting landing page?
Did you know that companies with 40+ landing pages generate 12X more leads than normal landing pages? However, creating multiple landing pages while maintaining consistency in design, tone, and marketing can be a challenge.
This is where Fibr AI comes in.
With Fibr AI, marketers can create personalized landing pages tailored to their audience, ensuring that the keywords, messaging, offers, and visuals that initially captured attention are seamlessly reflected on the landing page.
This alignment creates a smooth, consistent experience, keeping visitors engaged and reducing bounce rates.
Fibr’s AI-driven platform also helps you personalize landing pages based on user behavior, location, or device, making each visitor's experience feel relevant and tailored.
The platform offers bulk page creation, allowing marketers to generate thousands of personalized landing pages at scale, saving hours of effort.
Fibr also supports A/B testing to help you identify the best-performing versions of your pages, further optimizing for conversions.
What’s more? You can do all this without developer support or tech headaches!
With Fibr AI, you can automate the entire post-click experience, ensuring your landing pages not only attract but convert, maximizing both ROI and customer satisfaction.
Reduce CPC (Cost Per Click), and technical overheads.
Sign up with Fibr AI today!
FAQs
1.What is a landing page and examples?
You can think of a landing page as a web page or lead channel specifically created with the purpose of marketing a brand, company, product, or service. The best landing page examples 2024 are covered in the blog above.
2. What should a landing page include?
A landing page should include a strong headline and hook, proper CTAs, features, services offered, and testimonials. Ensure this is done while keeping aesthetics and design in mind.
3.Do landing pages need SEO?
Yes, most definitely. Performing an in-depth on-page and off-page SEO analysis and ensuring the top-ranking keywords (of your field or industry) are part of your messaging can directly impact your conversion rates.
About the author
Ankur Goyal
Ankur Goyal, a visionary entrepreneur, is the driving force behind Fibr, a groundbreaking AI co-pilot for websites. With a dual degree from Stanford University and IIT Delhi, Ankur brings a unique blend of technical prowess and business acumen to the table. This isn't his first rodeo; Ankur is a seasoned entrepreneur with a keen understanding of consumer behavior, web dynamics, and AI. Through Fibr, he aims to revolutionize the way websites engage with users, making digital interactions smarter and more intuitive.
