10 Best Google Optimize Alternatives for Advanced A/B Testing
Introduction
Google Optimize was sunsetted by Google in September 2023. Fortunately, there are several great Google Optimize alternatives out there for marketers, and these tools come equipped with more features than Google Optimize offered. This list was curated after comparing 40+ A/B testing tools based on their features, testing types, usability, case studies, customer reviews, and use cases.
Quick Overview of Alternatives
- Fibr AI — AI-powered personalization platform with A/B testing for teams of all sizes
- Unbounce — Landing page builder with A/B testing for teams of all sizes
- Kameleoon — A/B testing and personalization platform for large enterprises
- Optimizely — A/B testing and personalization platform for large enterprises
- Omniconvert — Optimization and A/B testing specializing in eCommerce
- AB Tasty — A/B testing platform with advanced testing capabilities
- VWO — A/B testing platform loaded with features for companies of all sizes
- Adobe Target — AI-powered A/B testing platform for large enterprises
- Apptimize — Cross-platform A/B testing solution for mobile apps
- Convert — User-friendly A/B testing platform with advanced features
Key Features to Look for in a Google Optimize Alternative
Comparing and choosing the right A/B testing solution can be challenging. If you keep these features in mind when looking for Google Optimize alternatives, you can narrow down your options.
1. Ease of Use
Look for a tool that has a low learning curve. This will ensure that everyone on your team, regardless of their technical expertise, can make the most of the tool.
2. Multivariate Testing
Your A/B testing tool must have the ability to perform multivariate tests. With multivariate testing, you can test multiple variables at the same time and identify the best-performing combinations.
3. Visual Editor
A visual editor lets you make changes or create landing page variations using pick-and-drop functionality, meaning you don't need to code or ask a developer for help to create variations.
4. Seamless Experience
Slow page loading speed, SEO errors, and flash of original content (FOOC) are common issues marketers encounter when performing A/B tests. These issues not only impact the user experience but also produce inaccurate results, so look for a tool that ensures a seamless experience.
5. Advanced Targeting
Not every visitor that lands on your landing pages is the same. Look for a tool that helps you segment audiences based on traffic sources, behavior, operating system, and other factors. This will help you deliver each variation to the right set of people, yielding more accurate results.
6. Automation and AI-Based Recommendations
Manually creating landing page variations can consume a lot of time, limiting your ability to frequently conduct A/B tests. Opt for a tool that allows you to instantly create landing pages in bulk and generate high-conversion suggestions for every page element.
7. Advanced Data Analytics
Your A/B testing tool should have the ability to gather the right data (conversion rate, confidence level, etc.), analyze it, and offer actionable insights. Only if you have actionable insights will you be able to make the right changes and achieve your end goal.
8. Unified Solution
When looking for Google Optimize alternatives, look for a tool that serves multiple purposes: creating landing pages, personalizing experience across touchpoints, helping with account-based marketing, and integrating with your existing tech stack. The motive is to meet all your needs without having to juggle between multiple tools.
9. Pricing
Affordable solutions aren't necessarily bad — otherwise, why did so many marketers use Google Optimize? If you want to test the waters, go for an affordable solution that comes with a free trial. This will help you determine if A/B testing is what you need or if the tool has everything to offer.
Top 10 Google Optimize Alternatives: In-Depth Comparisons
1. Fibr AI — AI-Powered Personalization Platform with A/B Testing
Fibr AI is an AI-powered personalization platform that allows you to create hyper-targeted landing pages and run infinite A/B tests to optimize conversion rates.
Primary Features
- Bulk landing page creation: Fibr AI allows you to create thousands of landing page variants instantly, saving a massive amount of time. This comes in extremely handy if you're targeting different segments across multiple channels.
- Visual editor: Creating landing page variations becomes easy — you can edit elements on your landing page without needing any technical expertise. It almost feels like editing a presentation.
- Zero hiccups: When you run A/B tests using Fibr AI, your audience won't notice any lag or FOOC (flash of original content). This enables a smooth experience for your audience and ensures accurate results.
- Advanced audience targeting: Fibr AI comes with an advanced targeting feature that helps you launch A/B tests for audiences segmented based on multiple factors such as traffic source, behavior, device type, and more. The traffic allocation feature lets you run tests through a specific set of audiences without targeting everyone, and traffic split allows you to specify the percentage of audience that you want to see the variant.
- AI-based recommendations: When creating landing page variations, you can select the element you want to modify, and Fibr AI's AI engine will suggest high-conversion variations (headline text, CTAs, and more).
- 3rd-party integrations: You can seamlessly connect Fibr AI with Meta Ads, Tag Manager, and Google Analytics 4.
What You Can Test
Landing pages, web pages, and mobile apps.
Pricing
Fibr AI offers forever-free A/B testing capabilities after you sign up. To unlock all features, custom pricing is available on request.
2. Unbounce — Landing Page Builder with A/B Testing
Unbounce is a landing page builder and conversion rate optimization platform designed for marketers who want to build landing pages and deliver better results.
Primary Features
- Built-in A/B testing: Test headlines, buttons, and images without coding.
- Multiple testing options: Multivariate testing, unlimited page variants, natively integrated testing, and more.
- Landing page templates: Choose from a range of prebuilt templates.
- Drag and drop builder: Build pages without coding.
- AI optimization: Allows AI to push the best-performing pages in front of the audience.
- Ease of use: The user interface is suited for both beginners and tech-savvy individuals.
What You Can Test
Landing pages.
Pricing
14-day free trial available; A/B testing plans start at $112/month.
Pros and Cons
- Pro: Allows you to create effective landing pages fairly easily.
- Pro: Seamless A/B testing without impacting load speed.
- Con: Customer service can be a problem sometimes.
- Con: Users complain of a complex UI.
3. Kameleoon — A/B Testing and Personalization Platform for Large Enterprises
Kameleoon claims to be the only unified solution that comes with web experimentation, personalization, and feature management. It is suited for enterprise-level use, helping optimize and personalize experiences across mobile apps, server-side, and the web.
Primary Features
- 360° experimentation: Run A/B tests across mobile, web, and server-side environments.
- Visual editor: Create variations without coding.
- Advanced targeting: Target specific audiences for accurate experimentation.
- Code editor: For tech-savvy users who want to implement advanced changes.
What You Can Test
Landing pages, web pages, and mobile apps.
Pricing
Contact the sales team.
Pros and Cons
- Pro: Visual editor makes your job easy.
- Pro: Customer support is good.
- Pro: Easy to configure.
- Con: UI and UX can be clunky for some users.
- Con: The visual editor can sometimes take too much time to load.
4. Optimizely — A/B Testing and Personalization Platform for Large Enterprises
Optimizely is a complete marketing solution for enterprises that has everything needed to fulfill marketing needs, including A/B testing and personalization. From content management and running experiments for the web to ensuring 1:1 interactions, Optimizely covers the full spectrum.
Primary Features
- Vast A/B testing options: Run unlimited multi-page, multivariate, and concurrent tests.
- Visual editor: Create variations without needing a developer.
- Overall experimentation: Optimize conversions on mobile, web, and other channels.
- Advanced targeting: Segment experiments by multiple variables.
- Advanced reporting and analytics: Get in-depth insights and make data-driven decisions.
What You Can Test
Landing pages, web pages, and mobile apps.
Pricing
Contact the sales team.
Pros and Cons
- Pro: Setting up audiences is easy.
- Pro: Setting up metrics and goals is also easy.
- Pro: Customer support is reliable.
- Con: Reporting is not flexible.
- Con: You need developers to set up complex tests.
5. Omniconvert — Optimization and A/B Testing Specializing in eCommerce
Omniconvert is a conversion rate optimization platform that helps you run A/B tests, deliver a personalized experience, and increase conversions.
Primary Features
- Data collection: Via surveys, A/B testing, and split URL testing.
- Advanced audience segmentation: Segment the audience using 40+ parameters.
- Personalization options: Personalize interactions using popups and recommendations.
- Customer support: Reliable customer support to resolve issues.
What You Can Test
Landing pages and web pages.
Pricing
Omniconvert offers flexible pricing. Testing up to 50K users starts at $273/month; testing more users increases the monthly cost.
Pros and Cons
- Pro: Reporting and testing interface is good.
- Pro: Good code editor and visual editor.
- Pro: Customer support is reliable.
- Con: Learning curve is steep.
6. AB Tasty — A/B Testing Platform with Advanced Testing Capabilities
ABTasty is a robust experimentation platform that helps with web and feature experimentation and content personalization. It is suited primarily for eCommerce businesses looking for a solution with advanced testing and personalization capabilities.
Primary Features
- Testing capability: Supports A/B, multivariate, split, and multi-page tests.
- Feature-rich: Drag and drop editor, advanced segmentation, AI-powered targeting.
- Visual editor: Makes test creation easy for non-technical users.
- Scalable: Grows with your CRO program to meet rising needs.
What You Can Test
Landing pages, web pages, and mobile apps.
Pricing
Contact the sales team.
Pros and Cons
- Pro: No-code A/B testing.
- Pro: Segmentation and reporting features are impressive.
- Pro: Customer support is reliable.
- Con: Integration with GA4 is not smooth.
7. VWO — A/B Testing Platform for Companies of All Sizes
VWO is a complete conversion rate optimization solution that comes with advanced A/B capabilities and tons of useful features. Whether you want to test your website, landing pages, or mobile apps, VWO can accommodate those needs.
Primary Features
- Advanced data gathering: Heatmaps, screen recordings, surveys, funnel analysis, and more.
- Testing capability: Supports A/B, multivariate, and split URL tests.
- Data analytics: Analyze data and make data-driven decisions.
- Audience targeting: Set targeting conditions based on multiple factors.
What You Can Test
Landing pages, web pages, and mobile apps.
Pricing
A Starter plan for web experimentation is free to try. Mobile experimentation starts at around $2,000 a month.
Pros and Cons
- Pro: Running multivariate tests is a breeze.
- Pro: Ideal for landing page experimentation.
- Pro: Test scheduling is an advantage.
- Con: Integration with GA4 is not smooth.
- Con: Visual editor may not work well on all sites.
8. Adobe Target — AI-Powered A/B Testing Platform for Large Enterprises
Adobe Target is an AI-powered A/B testing platform that helps you optimize every experience for your users and improve conversions. You can test layout, web copy, UI, and images across every platform.
Primary Features
- Testing types: A/B and multivariate testing.
- Omnichannel personalization: Personalize experiences across all touchpoints.
- Visual editor: Create variations without coding and in minutes.
- AI-powered automation: Automate testing and personalization.
What You Can Test
Landing pages and web pages.
Pricing
Contact the sales team.
Pros and Cons
- Pro: Powerful segmentation features.
- Pro: Smooth integration with Adobe Analytics.
- Pro: Running A/B tests is easy.
- Con: May struggle with large-scale testing.
- Con: Steep learning curve.
9. Apptimize — Cross-Platform A/B Testing Solution for Mobile Apps
Apptimize is a Google Optimize alternative that specializes in mobile app A/B testing and feature management.
Primary Features
- Testing type: A/B, multivariate, and split tests across iOS and Android apps.
- Visual editor: Create variations without coding.
- Cross-platform A/B testing: Make a variation and track it across platforms.
- Segmentation: Target specific audiences for accurate testing.
What You Can Test
Mobile apps, mobile web, web, and OTT.
Pricing
Contact the sales team.
Pros and Cons
- Pro: WYSIWYG editor is reliable and super intuitive.
- Pro: 3rd-party integrations are a breeze.
- Pro: Feature flags.
- Con: Steep learning curve.
10. Convert — User-Friendly A/B Testing Platform with Advanced Features
Convert is a proven A/B testing tool known to deliver better site experiences for enterprise businesses.
Primary Features
- Testing type: A/B, split, multipage, and multivariate testing.
- Visual editor: Drag and drop to create variations.
- Code editor: Allows you to conduct complex experiments.
- Advanced targeting: Segment audiences based on 40+ parameters.
What You Can Test
Landing pages and web pages.
Pricing
Free trial available. The basic plan that tests up to 100,000 users starts at $299 a month.
Pros and Cons
- Pro: Flicker-free client testing.
- Pro: User-friendly interface.
- Con: Implementing code snippets is required for SPA compatibility, which can be complex.
How to Choose the Right A/B Testing Tool for Your Business
There is no one-size-fits-all approach here. A tool that you may find suitable may not be ideal for a different marketer. It's all about your requirements. By keeping the following tips in mind, you'll be able to figure out which tool meets your needs the best.
1. Take Note of the Features Google Optimize Had
These are the basic features or must-haves you should be looking for when comparing Google Optimize alternatives. Basic features may include GA4 analytics, easy-to-use UI, visual editor, and free of cost.
2. Take Note of the Features Google Optimize Missed
Google sunsetted Optimize for a reason: lack of features users requested or needed for running experiments. Look for features that might limit your experimentation abilities, like a limited number of tests, number of goals, code editor, and page flickering — and ensure your chosen alternative addresses these gaps.
3. Ensure Tech Compatibility
Look for a tool that meets your team's technical expertise and their way of working. This is crucial as certain tools come with visual editors with drag-and-drop features, while others require you to write code to make variations.
4. Check Out Reviews
Check out websites like G2 and Capterra to determine what customers have to say about the Google Optimize alternatives you're considering. This will help you get a clearer picture of the pros and cons of your potential solutions.
5. Security Should Be a Priority
An ideal Google Optimize alternative should come with robust security measures and compliance certifications. This is essential to protect your and your customers' data.
6. Try Them Out
The majority of tools on this list come with a free trial, and there is even a free-forever option (Fibr AI). Just sign up and try your potential Google Optimize alternatives to determine if the tool walks the talk and if your team finds it a good fit.