Exploring Top Google Optimize Alternatives: Enhance Your Website Testing and Optimization

Google Optimize was sunsetted by Google in September 2023, but marketers can still run experiments and improve conversion rate optimization using several strong Google Optimize alternatives that come equipped with more features than the original tool. This guide compares ten hand-picked alternatives — Fibr AI, Unbounce, Kameleoon, Optimizely, Omniconvert, ABTasty, VWO, Adobe Target, Apptimize, and Convert — curated after comparing 40+ A/B testing tools based on their features, testing types, usability, case studies, customer reviews, use cases, and more.

Key Features to Look for in a Google Optimize Alternative

Comparing and choosing the right A/B testing solution can be challenging, but keeping a set of key features in mind when evaluating Google Optimize alternatives helps narrow down the options: ease of use, multivariate testing, a visual editor, a seamless experience (loading speed, flash of original content), advanced targeting, automation and AI-based recommendations, advanced data analytics, a unified solution, and pricing.

Why does ease of use matter when comparing Google Optimize alternatives?

Ease of use matters because a tool with a low learning curve ensures that everyone on the team, regardless of their technical expertise, can make the most of it.

What is multivariate testing?

Multivariate testing is the ability to test multiple variables at the same time and identify the best-performing combinations, and it is a capability an A/B testing tool must have.

What does a visual editor let you do?

A visual editor lets a marketer make changes or create landing page variations using pick-and-drop functionality, meaning no coding or developer help is needed to create variations.

Why does a seamless experience matter in A/B testing?

A seamless experience matters because slow page loading speed, SEO errors, and flash of original content (FOOC) are common issues marketers encounter when performing A/B tests — issues that not only impact the user experience but also produce inaccurate results, so a tool should be chosen that ensures a seamless experience.

What does advanced targeting offer?

Advanced targeting helps segment audiences based on traffic sources, behavior, operating system, and other factors, which helps deliver each variation to the right set of people and yields more accurate results, since not every visitor landing on a page is the same.

How do automation and AI-based recommendations help?

Automation and AI-based recommendations help because manually creating landing page variations can consume a lot of time and limit how frequently A/B tests can be run, so a tool that allows instant bulk creation of landing pages and generates high-conversion suggestions for every page element is preferable.

Why is advanced data analytics necessary?

Advanced data analytics is necessary because an A/B testing tool without it is like a car without fuel — the tool should gather the right data (conversion rate, confidence level, etc.), analyze it, and offer actionable insights, since only actionable insights make it possible to make the right changes and achieve the end goal.

What should a unified solution include?

A unified solution should go beyond A/B testing functionality alone to also create landing pages, personalize experience across touchpoints, help with account-based marketing, and integrate with an existing tech stack, so that all needs are met without juggling between multiple tools.

How should pricing factor into the decision?

Pricing matters because affordable solutions aren't necessarily bad — many marketers used Google Optimize precisely because it was free — so someone testing the waters should look for an affordable solution with a free trial to determine whether A/B testing is genuinely needed and whether the tool has everything to offer.

Top 10 Google Optimize Alternatives: In-depth Comparisons

Fibr AI

Fibr AI is an AI-powered personalization platform that allows teams of all sizes to create hyper-targeted landing pages and run infinite A/B tests to optimize conversion rates. Its bulk landing page creation lets you create thousands of landing page variants instantly, saving significant time when targeting different segments across multiple channels. Fibr's visual editor makes creating landing page variations easy, letting you edit elements on a landing page without any technical expertise, almost like editing a presentation. Fibr AI produces zero hiccups when running A/B tests — audiences won't notice any lag or FOOC (flash of original content) because there isn't any, enabling a smooth experience and accurate results. Its advanced audience targeting feature launches A/B tests for audiences segmented by multiple factors such as traffic source, behavior, and device type; the traffic allocation feature lets you run tests through a specific set of audiences without targeting everyone, and traffic split lets you specify the percentage of audience that sees the variant. When creating landing page variations, Fibr AI's AI engine suggests high-conversion variations for a selected element (headline text, CTAs, and more), saving time and improving results, and it connects seamlessly with Meta ads, tag manager, and Google Analytics 4 to leverage an existing tech stack. Fibr AI can test landing pages, web pages, and mobile apps.

Fibr AI pricing

Forever-free A/B testing capabilities after sign-up; custom pricing required to unlock all features.

Unbounce

Unbounce is a landing page builder and conversion rate optimization platform designed for marketers who want to build landing pages and deliver better results, offering A/B testing for teams of all sizes. It provides built-in A/B testing to test headlines, buttons, and images without coding, multiple testing options including multivariate testing, unlimited page variants, and natively integrated testing, a range of prebuilt landing page templates, a drag-and-drop builder for building pages without coding, AI optimization that pushes the best-performing pages in front of the audience, and a user interface suited for both beginners and tech-savvy individuals. Unbounce can be used to test landing pages. It comes with a 14-day free trial, and its A/B testing plans start at $112/month. Reviewed users say it allows effective landing pages to be created fairly easily and offers seamless A/B testing without impacting load speed, but customer service can be a problem sometimes and some users complain of a complex UI.

Kameleoon

Kameleoon claims to be the only unified solution that comes with web experimentation, personalization, and feature management, positioning it as an A/B testing and personalization platform for large enterprises optimizing and personalizing experiences across mobile apps, server-side, and the web. Its 360° experimentation allows running A/B tests across mobile, web, and server-side environments, its visual editor creates variations without coding, its advanced targeting targets specific audiences for accurate experimentation, and its code editor lets tech-savvy users implement advanced changes. Kameleoon can test landing pages, web pages, and mobile apps, and pricing requires contacting the sales team. Reviewed users say the visual editor makes the job easy, customer support is good, and it's easy to configure, but the UI/UX can be clunky for some users and the visual editor can sometimes take too much time to load.

Optimizely

Optimizely is a complete marketing solution for enterprises that has everything needed to fulfill marketing needs, including A/B testing and personalization, an A/B testing and personalization platform for large enterprises spanning content management and running experiments for the web to ensuring 1:1 interactions. It offers vast A/B testing options including unlimited multi-page, multivariate, and as many concurrent tests as needed, a visual editor to create variations without needing a developer, overall experimentation to optimize conversions on mobile, web, and other channels, advanced targeting to segment experiments by multiple variables, and advanced reporting and analytics for in-depth insights and data-driven decisions. Pricing requires contacting the sales team. Reviewed users say setting up audiences and metrics/goals is easy and customer support is reliable, but reporting is not flexible and developers are needed to set up complex tests.

Omniconvert

Omniconvert is a conversion rate optimization platform specializing in eCommerce that helps run A/B tests, deliver a personalized experience, and increase conversions. It offers data collection via surveys, A/B testing, and split URL testing, advanced audience segmentation using 40+ parameters, personalization options that personalize interactions using popups and recommendations, and reliable customer support to resolve issues. Omniconvert can test landing pages and web pages. Its pricing is flexible: testing up to 50K users starts at $273/month, with monthly spending increasing for more users. Reviewed users say the reporting and testing interface is good and the code editor and visual editor are strong, with reliable customer support, but the learning curve is steep.

ABTasty

ABTasty is a robust experimentation platform with advanced testing capabilities that helps with web and feature experimentation and content personalization, suited primarily for eCommerce businesses looking for advanced testing and personalization. It supports A/B, multivariate, split, and multi-page tests, offers a feature-rich drag-and-drop editor, advanced segmentation, and AI-powered targeting, provides a visual editor that makes test creation easy for non-technical users, and is scalable, growing with a CRO program to meet rising needs. Pricing requires contacting the sales team. Reviewed users say no-code A/B testing plus impressive segmentation and reporting features are strengths, with reliable customer support, but integration with GA4 is not smooth.

VWO

VWO is a complete conversion rate optimization solution loaded with features for companies of all sizes, offering advanced A/B capabilities for testing websites, landing pages, or mobile apps. VWO's own product page describes it as helping optimize digital experiences and maximize conversions by decoding evolving customer behaviors, fine-tuning with robust A/B testing, and personalizing experiences across websites and mobile apps through data-driven UI and server-side enhancements. It provides advanced data gathering through heatmaps, screen recordings, surveys, and funnel analysis, testing capability supporting A/B, multivariate, and split URL tests, data analytics to analyze data and make data-driven decisions, and audience targeting to set targeting conditions based on multiple factors. VWO offers a free-to-try Starter plan for web experimentation, while mobile experimentation starts at around $2,000 a month. Reviewed users say running multivariate tests is a breeze, it's ideal for landing page experimentation, and test scheduling is an advantage, but the visual editor may not work well on all sites.

Adobe Target

Adobe Target is an AI-powered A/B testing platform for large enterprises that helps optimize every experience for users and improve conversions, testing layout, web copy, UI, and images across every platform. It supports A/B and multivariate testing types, omnichannel personalization across all touchpoints, a visual editor to create variations without coding and in minutes, and AI-powered automation to automate testing and personalization. Adobe Target can test landing pages and web pages, and pricing requires contacting the sales team. Reviewed users say it has powerful segmentation features and smooth integration with Adobe Analytics, with A/B tests easy to run, but it may struggle with large-scale testing and has a steep learning curve.

Apptimize

Apptimize is a cross-platform A/B testing solution for mobile apps that specializes in mobile app A/B testing and feature management. It supports A/B, multivariate, and split tests across iOS and Android apps, offers a visual editor to create variations without coding, provides cross-platform A/B testing that lets a variation be made and tracked across platforms, and includes segmentation to target specific audiences for accurate testing. Apptimize can test mobile apps, mobile web, web, and OTT, and pricing requires contacting the sales team. Reviewed users say the WYSIWYG editor is reliable and intuitive, 3rd-party integrations are a breeze, and feature flags are a strength, but there is a steep learning curve.

Convert

Convert is a user-friendly A/B testing platform with advanced features, a proven tool known to deliver better site experiences for enterprise businesses. It supports A/B, split, multipage, and multivariate testing types, offers a visual editor with drag-and-drop to create variations, a code editor to conduct complex experiments, and advanced targeting to segment audiences based on 40+ parameters. Convert can test landing and web pages. It comes with a free trial, and its basic plan, which tests up to 100,000 users, starts at $299 a month. Reviewed users say it delivers flicker-free client testing and a user-friendly interface, but implementing code snippets is required for SPA compatibility, which can be complex.

How to Choose the Right A/B Testing Tool for Your Business?

There is no one-size-fits-all approach to choosing a Google Optimize alternative — a tool that suits one marketer may not be ideal for another, so the right choice depends on individual requirements. Keeping a set of tips in mind helps identify which tool best meets those needs.

What features did Google Optimize have that alternatives should match?

The basic features or must-haves to look for when comparing Google Optimize alternatives include GA4 analytics, an easy-to-use UI, a visual editor, and being free of cost, since these were the features Google Optimize itself offered.

What features did Google Optimize miss that alternatives should offer?

Google sunset Optimize for a reason: a lack of features users requested or needed for running experiments, so alternatives should be checked for features that might otherwise limit experimentation abilities, such as a limited number of tests, a limited number of goals, a code editor, or page flickering — a fuller list of features to look for in a Google Optimize alternative is also available.

How important is tech compatibility when choosing a tool?

Tech compatibility is important because a tool should meet a team's technical expertise and way of working — certain tools like Fibr AI come with visual editors and drag-and-drop features, while some tools require writing code to make variations, so choosing the right fit matters.

Why should you check reviews before choosing a tool?

Checking reviews on websites like G2 and Capterra helps determine what customers have to say about the Google Optimize alternatives being considered, giving a clearer picture of the pros and cons of each potential solution.

Why should security be a priority when choosing an alternative?

Security should be a priority because an ideal Google Optimize alternative should come with robust security measures and compliance certifications, which is essential to protect both a business's and its customers' data.

Why should you try a tool before committing to it?

Trying tools out matters because the majority of tools on this list come with a free trial, and Fibr AI even offers a free option, so signing up and testing potential alternatives helps determine whether a tool walks the talk rather than just claiming to be the best, and whether it's a good fit for the team. Fibr AI can be tried as an AI-powered personalization platform with the ability to run extensive A/B tests and create and optimize landing pages for free, coming equipped with a visual editor, advanced audience targeting, flicker-free testing, and AI-based bulk landing page generation — and since most of its features can be tested for free, there is nothing to lose. A detailed comparison of how Fibr compares to Google Optimize is also available.