10 Best Google Optimize Alternatives for Advanced A/B Testing

Google Optimize is Dead!

It was sunsetted by Google in September 2023. But that doesn’t mean marketers are doomed and can no longer run experiments and improve CRO.

Fortunately, there are several great Google Optimize alternatives out there for marketers. And these tools come equipped with more features than your good old GO.

Here’s a quick sneak peek into our handpicked list of Google Optimize alternatives:

Now, you must want to know how these tools compare and which one is the best, right? If yes, you’d want to read further.

We curated this list of Google Optimize alternatives after spending countless hours comparing 40+ A/B testing tools based on their:

All you’ve got to do is refer to our guide, compare your options, and choose the best one based on your needs.

Comparing and choosing the right A/B testing solution can be challenging. However, if you keep these features in mind when looking for Google Optimize alternatives, you can narrow down your options:

• Pricing

1. Ease of use

When comparing Google Optimize alternatives, look for a tool that has a low learning curve. This will ensure that everyone on your team, regardless of their technical expertise, can make the most of the tool.

2. Multivariate testing

Your A/B testing tool must have the ability to perform multivariate tests. With multivariate testing, you can test multiple variables at the same time and identify the best-performing combinations.

3. Visual editor

A visual editor lets you make changes or create landing page variations using pick-and-drop functionality. Meaning? You don’t need to code or ask the developer for help to create variations.

4. Seamless experience (loading speed, FOOC, etc.)

Slow page loading speed, SEO errors, and flash or original content (FOOC) are common issues marketers encounter when performing A/B tests. These issues not only impact the user experience but also produce inaccurate results.

So, look for a tool that ensures a seamless experience.

5. Advanced targeting

Not every visitor that lands on your landing pages is the same. Look for a tool that helps you segment audiences based on traffic sources, behavior, operating system, and other factors. This will help you deliver each variation to the right set of people, yielding more accurate results.

6. Automation and AI-based recommendations

Manually creating landing page variations can consume a lot of time, limiting your ability to frequently conduct A/B tests. Opt for a tool that allows you to instantly create landing pages in bulk and generate high conversion suggestions for every page element. (Hey, we know a tool that does exactly this!)

7. Advanced data analytics

An A/B testing tool without advanced data analytics is like a car without fuel. Your A/B testing tool should have the ability to gather the right data (conversion rate, confidence level, etc), analyze it, and offer actionable insights. Only if you have actionable insights will you be able to make the right changes and achieve your end goal.

8. Unified solution

When looking for Google Optimize alternatives, don’t just settle with the A/B testing functionality. Look for a tool that serves multiple purposes, i.e.

The motive here is to meet all your needs without having to juggle between multiple tools.

The free AI tools for a unified solution as powerful Google Optimize alternatives.

9. Pricing

Affordable solutions aren’t necessarily bad. Otherwise, why did so many marketers use Google Optimize?

If you’re someone who wants to test the waters, go for an affordable solution that comes with a free trial. This will help you determine if A/B testing is what you need or if the tool has everything to offer.

Here is our list of hand-picked Google Optimize alternatives you can trust. Dive into the details and choose the one that suits your needs:

1. Fibr AI – AI-powered personalization platform with A/B testing for teams of all sizes

Fibr AI is an AI-powered personalization platform that allows you to create hyper-targeted landing pages and run infinite A/B tests to optimize conversion rates.

Here are the primary features of Fibr AI:

Using Fibr AI’s traffic allocation feature, you can run tests through a specific set of audiences without targeting everyone.

And traffic split allows you to specify the percentage of audience that you want to see the variant.

This level of audience targeting helps you launch precise A/B testing campaigns and derive more accurate results.

You can test:

Landing pages, web pages, and mobile apps.

Pricing:

Fibr AI offers you forever-free A/B testing capabilities after you sign up. However, if you need to unlock all the features, you’ll have to request custom pricing.

2. Unbounce – landing page builder with A/B testing for teams of all sizes

Second on our list of Google Optimize alternatives is Unbounce. It’s a landing page builder and conversion rate optimization platform designed for marketers who want to build landing pages and deliver better results.

Here are the primary features of Unbounce:

Landing pages

While there is a 14-day free trial, the A/B testing plans start at $112/month.

Pros and Cons:

Pros

Cons

3. Kameleoon – A/B testing and personalization platform for large enterprises

Kameleeon claims to be the only unified solution that comes with web experimentation, personalization, and feature management. If you’re looking for an enterprise-level solution that helps you optimize and personalize experiences across mobile apps, server-side, and the web, you can go for Kameleeon.

Here are the primary features of Kameleeon:

Contact the sales team.

Pros

Cons

4. Optimizely – A/B testing and personalization platform for large enterprises

Optimizely is a complete marketing solution for enterprises that has everything you need to fulfill your marketing needs, including A/B testing and personalization. From content management and running experiments for the web to ensuring 1:1 interactions, Optimizely can help you with everything.

Here are the primary features of Optimizely:

Pros

Cons

5. Omniconvert – Optimization and A/B testing specializing in eCommerce

Omniconvert is a conversion rate optimization platform that helps you run A/B tests, deliver a personalized experience, and increase conversions.

Here are the primary features of Omniconvert:

Landing pages and web pages.

Omniconvert offers flexible pricing. If you’re testing up to 50K users, your plan starts at $273 / month. If you want to test more users, your monthly spending will increase.

Pros

Cons

6. AB Tasty – A/B testing platform with advanced testing capabilities

ABTasty is a robust experimentation platform that helps you with web and feature experimentation and content personalization. It is suited for eCommerce (primarily) businesses looking for a solution with advanced testing and personalization capabilities.

Here are the primary features of ABTasty:

Contact sales team.

Pros

Cons

7. VWO – A/B testing platform loaded with features for companies of all sizes

VWO is a complete conversion rate optimization solution that comes with advanced A/B capabilities and tons of useful features. Whether you want to test your website, landing pages, or mobile apps, you can do it all with VWO.

Here are the primary features of VWO:

There’s a Starter plan for web experimentation plan that is free to try. However, mobile experimentation starts at around $2000 a month.

Pros

Cons

8. Adobe Target – AI-powered A/B testing platform for large enterprises

Adobe Target is an AI-powered A/B testing platform that helps you optimize every experience for your users and improve conversions. You can test layout, web copy, UI, and images across every platform.

Here are the primary features of Adobe Target:

Pros

Cons

9. Apptimize– Cross-platform A/B testing solution for mobile apps

Apptimize is yet another reliable Google Optimize alternative that specializes in mobile app A/B testing and feature management.

Here are the primary features of Apptimize:

Mobile apps, mobile web, web, and OTT.

Pros

Cons

10. Convert– User-friendly A/B testing platform with advanced features

Convert is a proven A/B testing tool that is known to deliver better site experiences for enterprise businesses.

Here are the primary features of Convert:

Landing and web pages.

Comes with a free trial. The basic plan that tests up to 100,000 users starts at $299 a month.

Pros

Cons

There is no one-size-fits-all approach here. A tool that you may find suitable may not be ideal for a different marketer. It’s all about your requirements. However, by keeping these tips in mind, you’ll be able to figure out which tool meets your needs the best.

Here’s how you can choose the right Google Optimize alternative:

1. Take note of the features Google Optimize had

These are the basic features or must-haves you should be looking for when comparing Google Optimize alternatives. Basic features may include GA4 analytics, easy-to-use UI, visual editor, free of cost, etc.

2. Take note of the features Google Optimize missed

Google Sunset Optimize for a reason: lack of features users request or need for running experiments. So, look for features that might limit your experimentation abilities, like a limited number of tests, number of goals, code editor, page flickering, etc.

You’d want your Google Optimize alternatives to have these features. Also, check out our list of handpicked features to look for in your Google Optimize alternative.

3. Ensure tech compatibility

Look for a tool that meets your team’s technical expertise and their way of working. This is crucial as certain tools like Fibr AI come with visual editors with drag-and-drop features. And some tools require you to write code to make variations. Choosing the right fit is important.

4. Check out reviews

Check out websites like G2, and Capterra to determine what customers have to say about the Google Optimize alternatives you’re considering. This will help you get a clearer picture of the pros and cons of your potential solutions.

5. Security should be a priority

An ideal Google Optimize alternative should come with robust security measures and compliance certifications. This is essential to protect your and your customers’ data.

6. Try them out

Majority of tools on our list come with a free trial and there’s even a free one (Fibr AI). Just sign up and try your potential Google Optimize alternatives. This will help you determine if:

Still can’t find your ideal alternative to Google Optimize? We have your back.

Try out Fibr AI: an AI-powered personalization platform with the ability to run extensive A/B tests and create and optimize landing pages for FREE.

Also, Fibr AI comes equipped with all the necessary features, from a visual editor and advanced audience targeting to flicker-free testing and AI-based bulk landing page generation.

And, as Fibr AI lets you test most of its features for free, you have nothing to lose.

Learn how Fibr compares to Google Optimize in detail here.