Introduction
Key Features to Look for in a Google Optimize Alternative
Comparing and choosing the right A/B testing solution can be challenging. However, if you keep these features in mind when looking for Google Optimize alternatives, you can narrow down your options:
Ease of use
Multivariate testing
Visual editor
Seamless experience (loading speed, FOOC, etc.)
Advanced targeting
Automation and AI-based recommendations
Advanced data analytics
Unified solution
Pricing
1. Ease of use
When comparing Google Optimize alternatives, look for a tool that has a low learning curve. This will ensure that everyone on your team, regardless of their technical expertise, can make the most of the tool.
2. Multivariate testing
Your A/B testing tool must have the ability to perform multivariate tests. With multivariate testing, you can test multiple variables at the same time and identify the best-performing combinations.
3. Visual editor
A visual editor lets you make changes or create landing page variations using pick-and-drop functionality. Meaning? You don’t need to code or ask the developer for help to create variations.
4. Seamless experience (loading speed, FOOC, etc.)
Slow page loading speed, SEO errors, and flash or original content (FOOC) are common issues marketers encounter when performing A/B tests. These issues not only impact the user experience but also produce inaccurate results.
So, look for a tool that ensures a seamless experience.
5. Advanced targeting
Not every visitor that lands on your landing pages is the same. Look for a tool that helps you segment audiences based on traffic sources, behavior, operating system, and other factors. This will help you deliver each variation to the right set of people, yielding more accurate results.
6. Automation and AI-based recommendations
Manually creating landing page variations can consume a lot of time, limiting your ability to frequently conduct A/B tests. Opt for a tool that allows you to instantly create landing pages in bulk and generate high conversion suggestions for every page element. (Hey, we know a tool that does exactly this!)
7. Advanced data analytics
An A/B testing tool without advanced data analytics is like a car without fuel. Your A/B testing tool should have the ability to gather the right data (conversion rate, confidence level, etc), analyze it, and offer actionable insights. Only if you have actionable insights will you be able to make the right changes and achieve your end goal.
8. Unified solution
When looking for Google Optimize alternatives, don’t just settle with the A/B testing functionality. Look for a tool that serves multiple purposes, i.e.
Creates landing pages
Personalizes experience across touchpoints.
Helps you with account-based marketing
Integrates with your existing tech stack
And more.
The motive here is to meet all your needs without having to juggle between multiple tools.
9. Pricing
Affordable solutions aren’t necessarily bad. Otherwise, why did so many marketers use Google Optimize?
If you’re someone who wants to test the waters, go for an affordable solution that comes with a free trial. This will help you determine if A/B testing is what you need or if the tool has everything to offer.
Top 10 Google Optimize Alternatives: In-depth Comparisons
Here is our list of hand-picked Google Optimize alternatives you can trust. Dive into the details and choose the one that suits your needs:
1. Fibr AI – AI-powered personalization platform with A/B testing for teams of all sizes
Fibr AI is an AI-powered personalization platform that allows you to create hyper-targeted landing pages and run infinite A/B tests to optimize conversion rates.
Here are the primary features of Fibr AI:
Bulk landing page creation: Fibr AI allows you to create thousands of landing page variants instantly, saving you a massive amount of time. This comes in extremely handy if you’re targeting different segments across multiple channels.
Visual editor: With Fibr’s visual editor, creating landing page variations becomes easy. You can easily edit elements on your landing page without needing any technical expertise. It almost feels like you’re editing a presentation.
Zero hiccups: When you run A/B tests using Fibr AI, your audience won’t notice any lag or FOOC (flash of original content) as there isn’t any! This enables a smooth experience for your audience and ensures accurate results.
Advanced audience targeting: FIbr AI comes with an advanced targeting feature that helps you launch A/B tests for audiences segmented based on multiple factors such as traffic source, behavior, device type, and more.
Using Fibr AI’s traffic allocation feature, you can run tests through a specific set of audiences without targeting everyone.
And traffic split allows you to specify the percentage of audience that you want to see the variant.
This level of audience targeting helps you launch precise A/B testing campaigns and derive more accurate results.
AI-based recommendations: When creating landing page variations, you can select the element you want to modify, and Fibr AI’s AI engine will suggest high conversion variations (headline text, CTAs, and more). This not only saves you time but also helps you achieve better results.
3rd-party integrations: You can seamlessly connect Fibr AI with meta ads, tag manager, and Google Analytics 4, allowing you to leverage your existing tech stack.
You can test:
Landing pages, web pages, and mobile apps.
Pricing:
Fibr AI offers you forever-free A/B testing capabilities after you sign up. However, if you need to unlock all the features, you’ll have to request custom pricing.
2. Unbounce – landing page builder with A/B testing for teams of all sizes
Second on our list of Google Optimize alternatives is Unbounce. It’s a landing page builder and conversion rate optimization platform designed for marketers who want to build landing pages and deliver better results.
Here are the primary features of Unbounce:
Built-in A/B testing: test headlines, buttons, and images without coding
Multiple testing options: multivariate testing, unlimited page variants, natively integrated testing, and more.
Landing page templates: choose from a range of prebuilt templates.
Drag and drop builder: build pages without coding.
AI optimization: allows AI to push the best-performing pages in front of the audience.
Ease of use: the user interface is suited for both beginners and tech-savvy individuals.
You can test:
Landing pages
Pricing:
While there is a 14-day free trial, the A/B testing plans start at $112/month.
Pros and Cons:
Pros
Allows you to create effective landing pages fairly easily.
Seamless A/B testing without impacting load speed
Cons
Customer service can be a problem sometimes
Also,, users complain of a complex UI.
3. Kameleoon – A/B testing and personalization platform for large enterprises
Kameleeon claims to be the only unified solution that comes with web experimentation, personalization, and feature management. If you’re looking for an enterprise-level solution that helps you optimize and personalize experiences across mobile apps, server-side, and the web, you can go for Kameleeon.
Here are the primary features of Kameleeon:
360° experimentation: allows you to run A/B tests across mobile, web, and server-side environments.
Visual editor: create variations without coding.
Advanced targeting: target specific audiences for accurate experimentation.
Code editor: for tech-savvy users who want to implement advanced changes.
You can test:
Landing pages, web pages, and mobile apps.
Pricing:
Contact the sales team.
Pros and Cons:
Pros
Visual editor makes your job easy.
Customer support is good.
Easy to configure
Cons
UI and UX can be clunky for some users.
The visual editor can sometimes take too much time to load
4. Optimizely – A/B testing and personalization platform for large enterprises
Optimizely is a complete marketing solution for enterprises that has everything you need to fulfill your marketing needs, including A/B testing and personalization. From content management and running experiments for the web to ensuring 1:1 interactions, Optimizely can help you with everything.
Here are the primary features of Optimizely:
Vast A/B testing options: you can run unlimited multi-page, multivariate, and as many concurrent tests as you want.
Visual editor: to help you create variations without needing a developer.
Overall experimentation: optimize conversions on mobile, web, and other channels.
Advanced targeting: segment your experiments by multiple variables.
Advanced reporting and analytics: get in-depth insights and make data-driven decisions.
You can test:
Landing pages, web pages, and mobile apps.
Pricing:
Contact the sales team.
Pros and Cons:
Pros
Setting up audiences is easy.
Setting up metrics and goals is also easy.
Customer support is reliable.
Cons
Reporting is not flexible
You need developers to set up complex tests
5. Omniconvert – Optimization and A/B testing specializing in eCommerce
Omniconvert is a conversion rate optimization platform that helps you run A/B tests, deliver a personalized experience, and increase conversions.
Here are the primary features of Omniconvert:
Data collection: via surveys, A/B testing, and split URL testing.
Advanced audience segmentation: segment the audience using 40+ parameters.
Personalization options: personalize interactions using popups and recommendations.
Customer support: reliable customer support to resolve issues.
You can test:
Landing pages and web pages.
Pricing:
Omniconvert offers flexible pricing. If you’re testing up to 50K users, your plan starts at $273 / month. If you want to test more users, your monthly spending will increase.
Pros and Cons:
Pros
Reporting and testing interface is good.
Good code editor and visual editor.
Customer support is reliable.
Cons
Learning curve is steep
6. AB Tasty – A/B testing platform with advanced testing capabilities
ABTasty is a robust experimentation platform that helps you with web and feature experimentation and content personalization. It is suited for eCommerce (primarily) businesses looking for a solution with advanced testing and personalization capabilities.
Here are the primary features of ABTasty:
Testing capability: supports, A/B, multivariate, split and multi-page tests
Feature-rich: drag and drop editor, advanced segmentation, AI-powered targeting
Visual editor: makes test creation easy for non-technical users.
Scalable: grows with your CRO program to meet the rising needs.
You can test:
Landing pages, web pages, and mobile apps.
Pricing:
Contact sales team.
Pros and Cons:
Pros
No code A/B testing
Segmentation and reporting features are impressive.
Customer support is reliable.
Cons
Integration with GA4 is not smooth.
7. VWO – A/B testing platform loaded with features for companies of all sizes
VWO is a complete conversion rate optimization solution that comes with advanced A/B capabilities and tons of useful features. Whether you want to test your website, landing pages, or mobile apps, you can do it all with VWO.
Here are the primary features of VWO:
Advanced data gathering: heatmaps, screen recordings, surveys, funnel analysis, and more.
Testing capability: supports A/B multivariate and split URL tests.
Data analytics: analyze data and make data-driven decisions.
Audience targeting: set targeting conditions based on multiple factors.
You can test:
Landing pages, web pages, and mobile apps.
Pricing:
There’s a Starter plan for web experimentation plan that is free to try. However, mobile experimentation starts at around $2000 a month.
Pros and Cons:
Pros
Running multivariate is a breeze,
Ideal for landing page experimentation
Test scheduling is an advantage.
Cons
Integration with GA4 is not smooth.
Visual editor may not work well on all sites.
8. Adobe Target – AI-powered A/B testing platform for large enterprises
Adobe Target is an AI-powered A/B testing platform that helps you optimize every experience for your users and improve conversions. You can test layout, web copy, UI, and images across every platform.
Here are the primary features of Adobe Target:
Testing types: A/B and multivariate testing.
Omnichannel personalization: personalize experiences across all touchpoints.
Visual editor: create variations without coding and in minutes.
AI-powered automation: automate testing and personalization.
You can test:
Landing pages and web pages.
Pricing:
Contact the sales team.
Pros and Cons:
Pros
Powerful segmentation features
Smooth integration with Adobe Analytics.
Running A/B tests is easy.
Cons
May struggle with large-scale testing.
A steep learning curve.
9. Apptimize– Cross-platform A/B testing solution for mobile apps
Apptimize is yet another reliable Google Optimize alternative that specializes in mobile app A/B testing and feature management.
Here are the primary features of Apptimize:
Testing type: A/B, multivariate, and split tests across iOS and Android apps
Visual editor: create variations without coding.
Cross-platform AB testing: make a variation and track it across platforms.
Segmentation: target specific audiences for accurate testing.
You can test:
Mobile apps, mobile web, web, and OTT.
Pricing:
Contact the sales team.
Pros and Cons:
Pros
WYSIWYG is reliable and super intuitive.
3rd party integrations are a breeze.
Feature flags
Cons
A steep learning curve.
10. Convert– User-friendly A/B testing platform with advanced features
Convert is a proven A/B testing tool that is known to deliver better site experiences for enterprise businesses.
Here are the primary features of Convert:
Testing type: A/B, split, multipage and multivariate testing.
Visual editor: rag and drop to create variations.
Code editor: allows you to conduct complex experiments.
Advanced targeting: segment audiences based on 40+ parameters.
You can test:
Landing and web pages.
Pricing:
Comes with a free trial. The basic plan that tests up to 100,000 users starts at $299 a month.
Pros and Cons:
Pros
Flicker-free client testing
User-friendly interface
Cons
Implementing code snippets is required for SPA compatibility, which can be complex.
How to Choose the Right A/B Testing Tool for Your Business?
There is no one-size-fits-all approach here. A tool that you may find suitable may not be ideal for a different marketer. It’s all about your requirements. However, by keeping these tips in mind, you’ll be able to figure out which tool meets your needs the best.
Here’s how you can choose the right Google Optimize alternative:
1. Take note of the features Google Optimize had
These are the basic features or must-haves you should be looking for when comparing Google Optimize alternatives. Basic features may include GA4 analytics, easy-to-use UI, visual editor, free of cost, etc.
2. Take note of the features Google Optimize missed
Google Sunset Optimize for a reason: lack of features users request or need for running experiments. So, look for features that might limit your experimentation abilities, like a limited number of tests, number of goals, code editor, page flickering, etc.
You’d want your Google Optimize alternatives to have these features. Also, check out our list of handpicked features to look for in your Google Optimize alternative.
3. Ensure tech compatibility
Look for a tool that meets your team’s technical expertise and their way of working. This is crucial as certain tools like Fibr AI come with visual editors with drag-and-drop features. And some tools require you to write code to make variations. Choosing the right fit is important.
4. Check out reviews
Check out websites like G2, and Capterra to determine what customers have to say about the Google Optimize alternatives you’re considering. This will help you get a clearer picture of the pros and cons of your potential solutions.
5. Security should be a priority
An ideal Google Optimize alternative should come with robust security measures and compliance certifications. This is essential to protect your and your customers’ data.
6. Try them out
Majority of tools on our list come with a free trial and there’s even a free one (Fibr AI). Just sign up and try your potential Google Optimize alternatives. This will help you determine if:
The tool walks the talk, or they’re just claiming to be the best.
Your team finds it a good fit.
Still can’t find your ideal alternative to Google Optimize? We have your back.
Try out Fibr AI: an AI-powered personalization platform with the ability to run extensive A/B tests and create and optimize landing pages for FREE.
Also, Fibr AI comes equipped with all the necessary features, from a visual editor and advanced audience targeting to flicker-free testing and AI-based bulk landing page generation.
And, as Fibr AI lets you test most of its features for free, you have nothing to lose.
FAQs
1. Why did so many marketers use Google Optimize?
Despite lacking many advanced features, Google Optimize was a go-to experimentation solution for several marketers. Thanks to its user-friendly interface, visual editor, advanced targeting, and GA4 integration. And on top of all this, it was FREE to use.
2. What was the Google Optimize sunset date?
Google Optimize was shut down in September 2023.
3. Why did Google get rid of Google Optimize?
According to Google, their product, Optimize, did not have many features that customers requested or needed to run experiments. Because of this, Google Optimize Sunset happened. You can read Google’s official statement on Sunsetting Google Optimize.
4. Are there good Google Optimize alternatives out there?
Yes, there are multiple tools or platforms with similar or even better features than your good old Google Optimize. And we have mentioned some of the toughest competitors with a detailed analysis of their features above in this article.
About the author
Ankur Goyal
Ankur Goyal, a visionary entrepreneur, is the driving force behind Fibr, a groundbreaking AI co-pilot for websites. With a dual degree from Stanford University and IIT Delhi, Ankur brings a unique blend of technical prowess and business acumen to the table. This isn't his first rodeo; Ankur is a seasoned entrepreneur with a keen understanding of consumer behavior, web dynamics, and AI. Through Fibr, he aims to revolutionize the way websites engage with users, making digital interactions smarter and more intuitive.
