Introduction
Why hire a CRO expert for your business?
You need a conversion rate optimization expert because they can study your business and audience, analyze data swiftly, and give you actionable inputs, and strategies, and to help create a plan for long-term growth.
Now, as a business owner, you may think you don’t need an expert and that conversion rate is just a metric to be managed. But, this may be an unwise thought. You need expertise to understand complex data, user intent, and most importantly convert visitors into customers.
Still wondering if your business needs a CRO specialist? Fibr AI’s team presents five pointers below on why hiring a conversion rate optimization expert in 2024 makes perfect sense
1. To increase revenue and ROI on existing traffic
Every form of marketing you do, whether ads, email, or even SEO is ultimately to increase revenue. What’s the point of all the traffic and marketing spend if you cannot get leads and conversions? Now, a conversion rate optimization expert can help address this.
How? Let’s understand with an example.
Take the case of an eCommerce store and assume they’ve hired a conversion rate optimization expert to help address low conversions. Now, this expert, for instance, could recommend reducing a 5-step checkout process to 2-step, letting visitors purchase without creating an account, or adding a 1st-time discount coupon based on their analysis or through advanced algorithmic study.
Now, ask yourself, would this business see an uptick in conversion rates or not? The answer is likely yes.
That’s the power of expertise.
2. To make data-driven decisions
One solid reason to invest in a conversion rate optimization expert is their ability to leverage complex data to create customized strategies. Their expertise can help eliminate guesswork, and by analyzing target audience, demographics, conversion channels, and user behavior suggest customized strategies.
For instance, a conversion rate optimization expert may deploy A/B testing on two CTA types. There is a good possibility that one could bring in more conversions than the other. The expert can also analyze different data sets such as placement of the CTA, design, and more to ensure maximum success. In the same context, website conversion experts can also leverage heat mapping tools to understand which areas on the landing page are frequented by visitors more than the rest.
Such complex data analysis and algorithmic scrutiny are not possible without the help of an expert CRO.
A/B testing of landing pages can lead to a ~30% increase in conversion rates! Crazy, right?
3. To enhance user experience
Conversion rate optimization expert specialize in understanding the target audience and user intent. Through their experience, these experts can swiftly identify the pain points of your audience, and streamline your messaging to ensure a smooth user experience (UX) for your visitors.
For instance, a conversion rate optimization specialist could work on the speed of your website, product and category placements, and 100s of such factors to make sure your visitor is one step closer to conversion.
If you think speed does not matter, think again. A 1-second delay can hurt your conversions by 7%!
4. To outperform competitors
If your competitors are leveraging experts, and you are not, your revenue and ROI can suffer.
You have to remember that your competitors are eying for the same audience as you are and to stand out, you need more customized and user-centric marketing which can only come through experts.
For instance, amidst a pool of companies offering the same services, a conversion rate optimization expert can help you highlight a unique USP or data point of your business, driving increased traffic and leads.
5. To invest in continuous growth
As business owners, you may find it impossible to stay on top of the latest trends and strategies and mold your marketing for the same. Here, conversion optimization consultants can absorb your burden by regularly testing new strategies, and tools, incorporating user feedback, refining and redirecting based on industry observations, and analyzing performance metrics closely.
Remember this: CRO is not a one-time activity. You need somebody who’s consistent on all fronts and thinks for your business, on your behalf.
If you are convinced that you need a conversion rate expert, below is the list of the top 10 conversion rate optimization experts in 2024. We have curated this list after analyzing top names (their niche, clientele, and more) in the industry.
Top 10 conversion rate optimization experts for 2024
The greats learn from the greats. Analyze how the top conversion rate optimization experts leverage their knowledge and experience to help top brands across the globe increase their conversion rates and revenue. You can follow them on LinkedIn or X, read their books, and strategies, and include them in your marketing and messaging.
Here’s the curated list of the top 10 conversion rate optimization expert in 2024—
Neil Patel
‘I believe that your business is built around conversions. The more frequently website visitors complete a goal, the greater your chances are of making a sale. In fact, you only make money when someone does convert.’—Neil Patel
When speaking about CRO maestros, one cannot miss the name of Neil Patel—an expert CRO and marketer who’s helped the likes of Amazon, Microsoft, Google, Viacom, HP, and many more. Co-Founder of NP Digital, Owner of Ubersuggest, and New York Times bestselling author, Patel was named in the top 100 entrepreneurs under the age of 30 by President Obama and the top 100 entrepreneurs under the age of 35 by the United Nations.
Patel’s standing in the marketing and CRO industry comes from his extensive experience and educational content that has helped businesses understand the whats and hows of CRO, human psychology, A/B testing, and data analysis.
Blog—Over 4 million visitors per month, authored 7000+ articles
Marketing School podcast—Over 1 million listens per month
YouTube channel about marketing—Over 31 million views and 765,000 subscribers
Facebook—1 million fans
X/Twitter followers—446.8K Twitter followers
Where can I reach Neil Patel?—LinkedIn, Twitter
Peep Laja
‘Something you shouldn’t do as a marketer is say, ‘We’re for everyone.’—Peep Laja
A serial entrepreneur, and founder of CXL, Speero, and Wynter, Peep Laja is a renowned conversion rate optimization consultant. Once regarded as the number one CRO expert in the world, Laja, through his well-respected B2B companies, is changing the way traditional CRO processes work.
Laja has emphasized that CRO is 80% research and 20% experiment. He lays importance on long-term metrics like ‘Lifetime Value’, qualitative and quantitative research of target audience, site, and user behavior, and avoiding ‘sameness’ when it comes to marketing.
Where can I reach Peep Laja?—LinkedIn, Twitter
Also read: 10 best conversion rate optimization companies
Matt Diggity
When the conversation is on SEO, SaaS, and affiliate marketing, you cannot not mention Matt Diggity—also known as the SEO scientist.
Diggity clientele boasts of names like Semrush and Ahref, and he is also a serial founder—
LeadSpring LLC (SEO affiliate project)
Authority Builders (backlinking optimization services)
The Search Initiative (SEO agency)
The Affiliate Lab (affiliation program)
His expertise in SEO traffic, backlinks, digital marketing, and conversion is well known and the SEO world also knows him for the ‘Chiang Mai SEO Conference’ that’s been organized for almost a decade now. Diggity also finds space for himself in ‘The New York Post’, and ‘Search Engine Journal’ and was listed in the ‘Top SEO blogs to Follow’ by Ahrefs.
Where can I reach Matt Diggity?—LinkedIn, Twitter
Brian Dean
‘Google doesn’t care how much time and effort you put into your content. They care about the user experience.’ —Brian Dean
An extraordinary name in the field of SEO, and marketing and the founder of Backlinko.com is Brian Dean.
Labeled as ‘SEO genius’ by Entrepreneur.com and ‘the world’s foremost expert on search engine optimization’ by Success Magazine, Dean’s expertise stems from focussing on high-quality content, link building, innovation, and attention to user intent.
Dean emphasizes the importance of SEO as the most important lead channel for startups and the need to convert the traffic into proper leads. His blogs are filled with actionable insights, tips, and more to help businesses understand the complexities faster, without losing sight of the goal.
Fun Fact: Backlinko.com, was listed by Forbes as a top ‘blog to follow’ with 500,000+ visits a month and has been acquired by Semrush.
Where can I reach Brian Dean?—LinkedIn, Twitter
Karl Lillrud
When it comes to eCommerce, Retail, and Media marketing, no name enjoys more popularity than Karl Lillrud. He’s worked for brands like Spotify, H&M, and CNBC and is a certified educator by Google.
Lillrud has helped shape marketing in his own unique style by emphasizing the importance of customer experience (CX) and providing business solutions to top companies in 20+ countries. He’s also well known for his oratory skills, named in the top 30 business coaches by the NYC Journal and top 30 motivational speakers by Global Gurus.
Lillrud is also an AI enthusiast and has authored two books— ‘AI Your Second Brain: Evolve or Go Extinct’ and ‘You, Me and A.I’
Where can I reach Karl Lillrud?—LinkedIn, Twitter
Bryan Eisenberg
‘People don't buy from websites, people buy from people’ —Bryan Eisenberg
A superstar marketer, Bryan Eisenberg, has been helping clients and global companies for three decades, generating billions in sales revenues. He is recognized internationally for his strong acumen in online marketing and conversions.
Eisenberg is also the co-author of the Wall Street Journal, Business Week, USA Today, and New York Times bestselling books like ‘Call to Action’, ‘Waiting For Your Cat to Bark?’ and more. Not just that, he is also the co-founder of BuyerLegends and DataTurk.ai and has worked with clients like Google, Dell, NBC Universal, General Electric, and more.
Eisenberg has been recognized by LinkedIn as a ‘Retail Influencer’ and is also a Marketing Edge Rising Star Award winner.
Where can I reach Bryan Eisenberg?—LinkedIn, Twitter
Martin Greif
Author, speaker, and entrepreneur Martin Greif is the President of siterunner.com a top CRO agency. With 25 years of sales and marketing experience, Greif has tried to redefine how CRO works.
Instead of spending money on marketing activities that are never going to get leads, Greif has tried to persuade the community to opt for deep CRO audits, creating tailored website designs, and testing aggressively.
Under his leadership, more than 2000+ clients including the likes of Google and Cisco have seen a 20%+ uptick in conversions.
Where can I reach Martin Greif?—LinkedIn, Twitter
Also read: Understanding what is CRO in business: Top 9 mistakes to avoid in your campaign
Talia Wolf
‘The most important thing to test is your value proposition.’ —Talia Wolf
Listed as one of the most influential conversion optimization experts, Talia Wolf is a brilliant, well-recognized marketer. She is the founder and CEO of Getuplift—a CRO agency dealing with B2B, eCommerce clients and more.
Wolf designed the ‘Emotional Resonance CRO Framework’ that focuses on helping businesses create creative channels, websites, and funnels in a way that leads to more conversions. She believes the secret bedrock of this framework is psychology, emotions, and experimentation.
Wolf has been the former Marketing Director at monday.com and has been on stage for brands like Google, MozCon, CTAconf, Search Love, and more.
Where can I reach Talia Wolf?—LinkedIn, Twitter
Justin Rondeau
‘Testing is the foundation of optimization.’ —Justin Rondeau
Justin Rondeau is not just any conversion rate optimization expert. A tech enthusiast, he blends fun, and creativity with data and technology to help clients achieve conversion targets and maximum ROI.
Rondeau is the Chief Strategic Advisor at InvisiblePPC currently, and in a career transiting over a decade, has trained 100s on SEO, conversion, funnel, and email marketing. His expertise also spans premier customer behavior analytics, Adwords management, digital strategies, professional project management, R&D and SaaS product development, and more.
Where can I reach Justin Rondeau?—LinkedIn, Twitter
Oli Gardner
‘The customer isn’t always right, but if you don’t listen to them, your product won’t be either.’ —Oli Gardner
A multi-disciplinary entrepreneur, optimizer, speaker, coach, content marketer, and product/UX developer, Oli Gardner is the all-in-one marketing expert one could ask for.
He is the founder of ‘unbounce’ a landing page platform built for marketers and agencies to scale faster and get more conversions. He also created —‘Outline’, a SaaS tool for presentations.
Gardner’s main focus as a marketer remains on optimizing landing pages to see what works (and what does not) and to derive data insights to convert each page into a lead magnet.
Where can I reach Oli Gardner?—LinkedIn, Twitter
Key qualities of a successful conversion rate optimization expert
The expert’s area of expertise/niche, their grip on technicalities, and how deeply they understand your business and user base are all critical to access if they can make a good fit.
Additionally, you may want to ascertain what’s the ‘X’ factor a particular expert possesses that can help differentiate your brand from competitors.
To make the whole process easier, and help you choose from the best, Fibr AI’s team has listed some key qualities you must look out for before onboarding a conversion rate optimization expert:
1. Technical proficiency
Arguably, the number one quality to look for in a CRO is their technical prowess. An expert CRO should be an absolute pro when it comes to using top CRO tools like Google Analytics, Hubspot, Adobe Analytics, Heap, and more. Plus they must be super efficient when it comes to analyzing data, performing A/B testing, and tracking user behavior.
A basic understanding of coding, design, SEO practices, and UI/UX could be considered a plus point.
2. Detail-oriented and analytical
At the heart of everything a conversion optimization expert does is data. An analytical mindset and attention to detail are non-negotiable qualities to look for in a conversion rate optimization expert. Their ability to interpret complex data sets, eliminate noise, and derive actionable insights is crucial to drive growth, and spot opportunities for improvement and innovation.
3. Creativity
An often overlooked quality of a CRO is their creativity. And, while CRO is largely a technical job, it also requires a high level of creativity. Whether it’s testing out new designs for your landing page, or framing a CTA, a great CRO could bring innovation and out-of-the-box ideas for your brand, enhancing your business’s outreach to its target audience.
4. Commitment to continuous growth
Marketing is an ever-evolving field, with new trends, tools, and metrics entering the industry almost every day. And, so you may want to invest in a CRO that's always up-to-date with the latest trends in the industry, and best practices and committed to continuously investing in personal growth.
How to choose the right CRO expert for your business?
Is your business struggling with high customer acquisition costs (CACs), bounce rates, and low ROIs, despite healthy traffic? If yes, the problem could be your conversion rates. To address your conversion rates, and increase your ROI, you need expertise.
This is where Fibr AI steps in.
Unlike traditional CRO agencies, Fibr AI, through its future-focused strategies, is committed to driving meaningful growth—gain access to data-driven strategies, keyword-based personalization, advanced AI capabilities, and A/B testing that are designed to analyze, anticipate, and convert your traffic into leads.
Here’s what Fibr AI can do for your business—
Perform in-depth CRO audits to spot opportunities and create strategies
Create hyper-relevant content, across ads, landing pages, and websites for every click
Analyze your conversion funnels and identify areas for improvement
Employ rigorous A/B testing, allowing for deeper optimization
Just for a minute imagine this—lower ad spending, more personalization and customizations, reduced bounce rates, and high conversions! This is what Fibr AI brings to the table.
From SaaS, logistics to finance and real-estate, Fibr AI has been helping companies with expert insights, advanced tech and higher conversion rates than average.
Don’t settle for average—Sign up with Fibr AI today to boost your conversion rates and scale your business to new heights.
Still skeptical? Read this case study on how Fibr AI helped a client increase their customer acquisition by 25% and lifted the overall conversion rate to 12%, with 0 minutes on coding!
FAQs
1. Who is a CRO specialist?
A conversion rate specialist, in simpler terms, is an expert who aims to convert visitors into leads that would complete a desired action on a landing page or website—like purchasing a product or signing up for a service. These experts study data points, run tests, and deploy different strategies to encourage users toward action.
2. What factors affect conversion rate?
CRO is not a linear metric. Several factors can affect conversion rates like website design, speed, UI/UX, CTA placements, content and marketing quality, mobile responsiveness, testimonials, and more.
3. What skills are needed for conversion rate optimization?
Key skills that a conversion rate optimization expert must possess include (and are not limited to) the ability to use complex CRO tools, data analysis, a strong understanding of user intent, SEO, UI/UX, out-of-the-box thinking, and a keen understanding of marketing and human psychology.
About the author
Pritam Roy
Pritam Roy, the Co-founder of Fibr, is a seasoned entrepreneur with a passion for product development and AI. A graduate of IIT Bombay, Pritam's expertise lies in leveraging technology to create innovative solutions. As a second-time founder, he brings invaluable experience to Fibr, driving the company towards its mission of redefining digital interactions through AI.
