Fibr Raises $1.8M from Accel and Launches CRO Agents Workforce

Overview

With a successful $1.8 million seed funding round led by Accel, Fibr is revolutionizing the world of Conversion Rate Optimization (CRO) by launching its innovative CRO Agents Workforce. This advancement marks a new era where websites transform into smart, self-optimizing growth machines that work tirelessly to turn every visitor into a conversion.

The Vision Behind Fibr

Fibr's journey began with the realization that existing CRO tools are outdated and fragmented. Co-founded in January 2023 by Ankur Goyal, a marketing veteran with over 13 years of experience and education from Stanford and IIT Delhi, and Pritam Roy, an IIT Bombay alumnus with extensive experience in building transformative products, Fibr was born out of a need to solve the limitations of traditional CRO platforms.

Most CRO solutions are manual and outdated, focusing on a single element like ads or email. They provide generic landing pages, run basic A/B tests, and fail to monitor the website for potential errors that could impact performance. Recognizing this gap, Fibr's founders set out to develop an AI-powered platform that takes the hassle out of optimization — creating a solution where websites and campaigns evolve autonomously, delivering conversions through dynamic personalization, continuous optimization, and proactive monitoring, without the constant manual effort.

Meet the CRO Agents: LIV, MAX, and AYA

At the heart of Fibr's innovative platform are its AI-powered CRO Agents — LIV, MAX, and AYA. Each agent specializes in a critical area of CRO, working seamlessly to enhance website performance and user experience.

LIV: The Personalization Expert

LIV is dedicated to creating deeply relevant, emotional connections with users by tailoring every aspect of their journey. Powered by advanced AI, LIV leverages ad data and behavioral insights to deliver personalized experiences that resonate.

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LIV ensures that every visitor feels valued, offering personalized landing pages, message matching for ads, and adaptive content based on user behavior and intent. This drives higher engagement and conversion rates, making every click count.

MAX: The A/B Testing Expert

MAX thrives on experimentation and optimization. With its always-on AI-driven A/B testing capabilities, MAX identifies winning strategies by continuously analyzing test results and tweaking variables to enhance performance.

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MAX removes the guesswork from optimization. It automates the testing process, learns from results, and implements the best-performing strategies — ensuring sustained growth and improved ROI with minimal effort.

AYA: The Website Performance Expert

AYA ensures that websites are fast, functional, and reliable around the clock. By proactively resolving potential issues, AYA safeguards user experience and prevents performance hiccups.

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AYA keeps websites running at peak performance. From optimizing page load times to identifying risks, AYA empowers marketers with actionable insights to enhance user satisfaction and drive conversions.

Funding and Recognition

Fibr has successfully raised $1.8 million in a seed round led by Accel, with participation from micro VCs such as 2AM VC and prominent angel investors including Kunal Shah (Founder, Cred), Ajay Sharma (Founder, SirionLabs), and Yamini Bhat (Founder, Vymo), among others.

Fibr has been featured by several prominent platforms, including Adexchanger, PR Newswire, WV News, The Economic Times, and Yahoo. This recognition underscores the impact of Fibr's innovative approach to CRO and highlights the critical need for advanced CRO solutions in an AI-dominated world.

Building a Strong Team

What started as a vision shared by two founders has grown into a dynamic team bringing together talent from diverse backgrounds. Each member of the Fibr team shares a common goal — to revolutionize CRO through innovative AI Agents. From seasoned marketers to tech enthusiasts, the team collaborates seamlessly, blending unique perspectives and expertise to create solutions that resonate with marketers and consumers alike.

About the Author

Ankur Goyal, CEO, Fibr AI. Ankur Goyal is the co-founder and CEO of Fibr. With a dual degree from Stanford University and IIT Delhi, Ankur brings a blend of technical expertise and business acumen to the company. He is a seasoned entrepreneur with a keen understanding of consumer behavior, web dynamics, and AI.

About this company

Fibr AI was founded in 2022 to solve the disconnect between hyper-targeted marketing channels (ads, email, search) and static website experiences. The platform combines software infrastructure, AI agents, and human-in-the-loop oversight to create personalized, dynamic web experiences at scale. It enables marketers to build AI-driven landing pages, run continuous experimentation, and personalize experiences based on ads, location, device, behavior, CDP/CRM data, and LLM-sourced traffic. The company is headquartered in Delaware, USA.

Founded 2022. Headquartered in Delaware, USA.

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Frequently asked questions

What is Fibr AI?
Fibr AI is an Agentic Web Experience Platform that transforms website URLs into intelligent, adaptive agents. Each page senses visitor intent, makes decisions, and reshapes itself in real time to deliver personalized web experiences.
When was Fibr AI founded?
Fibr AI was founded in 2022.
Where is Fibr AI headquartered?
Fibr AI is headquartered in Delaware, USA.
Who is Fibr AI built for?
Fibr AI is built for enterprises looking to personalize at scale, growing businesses starting their web optimization journey, and agencies or marketing affiliates looking to optimize websites for their clients.
What problem does Fibr AI solve?
Fibr AI addresses the disconnect where ads, email, and search are hyper-targeted and AI-powered, but website visitors land on the same static page regardless of where they came from. Fibr makes the website itself as intelligent and context-aware as the marketing channels driving traffic to it.
How does Fibr AI personalize web experiences?
Fibr AI uses AI agents combined with human oversight to detect visitor signals, decode intent, and rewrite page experiences in real time. Personalization can be based on ads, location, device, browser, behavioral signals, visit frequency, LLM-sourced traffic, CDP data, CRM data, and custom audiences.
What results does Fibr AI claim to deliver?
Fibr AI claims results including +28% higher ROI from AI-driven personalization, +30% lower customer acquisition cost (CAC) from intent-based targeting, and 4X more leads from personalizing experiences at scale.
What are the pricing plans offered by Fibr AI?
Fibr AI offers three plans: a Starter Plan for growing businesses (up to 1,000 experiences), an Enterprise Plan for large organizations requiring unlimited visitor sessions and unlimited domains/URLs, and an Agency Plan for agencies and marketing affiliates covering 10,000 monthly visitor sessions and 5 unique URLs.
What features are included in the Enterprise plan?
The Enterprise plan includes Web-Journey Personalization, LLM-Traffic Personalization, AI Landing Page Creator, Customized Agentic Workflows, White-Glove Assistance, CDP/CRM and Analytics integration, On-Brand Agent Training, and 24/7 Dedicated Support with unlimited visitor sessions and unlimited domains and URLs.
What security and compliance certifications does Fibr AI have?
Fibr AI states alignment with SOC 2, ISO 27001, GDPR, and CCPA standards.
What integrations does Fibr AI support?
Fibr AI integrates with CDP (Customer Data Platform), CRM systems, and analytics platforms.
Does Fibr AI support A/B testing and experimentation?
Yes. Fibr AI includes an Experimentation Suite that provides AI-powered hypothesis creation, automated variant creation, audience-based experimentation, statistical significance monitoring, traffic allocation setup, and continuous learning and iteration.
How does Fibr AI handle AI ethics and human oversight?
Fibr AI states that its agents adapt experiences without manipulating them, and that it prioritizes transparency, security, and human oversight at every layer. The platform operates with a 'humans-in-the-loop' model where human allies guide strategy, brand alignment, and key decisions.
How do I get started with Fibr AI?
Fibr AI directs prospective customers to book a demo to get started.
How much funding did Fibr raise and who led the round?
Fibr raised $1.8 million in a seed round led by Accel, with participation from micro VCs such as 2AM VC and angel investors including Kunal Shah (Founder, Cred), Ajay Sharma (Founder, SirionLabs), and Yamini Bhat (Founder, Vymo).
What are Fibr's AI CRO Agents and what does each one do?
Fibr has three AI-powered CRO Agents: LIV handles personalization (ad personalization, Google search ad alignment, ABM personalization, and audience-specific experiences); MAX handles A/B and multivariate testing, including hypothesis generation and validation; and AYA handles website performance through speed testing, real-time monitoring and alerts, and competitor analysis.
Who founded Fibr and when was it started?
Fibr was co-founded in January 2023 by Ankur Goyal, a marketing veteran with over 13 years of experience and education from Stanford and IIT Delhi, and Pritam Roy, an IIT Bombay alumnus with extensive experience in building transformative products.
What problem does Fibr aim to solve in CRO?
Fibr addresses the limitations of traditional CRO platforms, which are manual and outdated, focus on single elements like ads or email, provide generic landing pages, run only basic A/B tests, and fail to monitor websites proactively. Fibr's platform automates dynamic personalization, continuous optimization, and proactive monitoring without constant manual effort.
What capabilities does the MAX agent offer for A/B testing?
MAX provides always-on AI-driven A/B testing and multivariate testing, along with hypothesis generation and validation. It automates the testing process, learns from results, and implements the best-performing strategies to ensure sustained growth and improved ROI with minimal effort.
What does the AYA agent monitor and optimize?
AYA ensures websites are fast, functional, and reliable around the clock through website speed testing, real-time monitoring and alerts, and competitor analysis. It optimizes page load times, identifies risks, and provides marketers with actionable insights to enhance user satisfaction and drive conversions.

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