AI Marketing
Fibr Raises $1.8M from Accel and Launches CRO Agents Workforce
Ankur Goyal
Jul 19, 2024
AI Marketing
Fibr Raises $1.8M from Accel and Launches CRO Agents Workforce
Ankur Goyal
Jul 19, 2024
TABLE OF CONTENTS
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Overview
We’re excited to announce a groundbreaking milestone for Fibr!
With a successful $1.8 million seed funding round led by Accel, Fibr is revolutionizing the world of Conversion Rate Optimization (CRO) by launching its innovative CRO Agents Workforce.
This advancement marks a new era where websites transform into smart, self-optimizing growth machines that work tirelessly to turn every visitor into a conversion.
Here's a closer look at our journey, the problems we aim to solve, and our innovative solutions.
We’re excited to announce a groundbreaking milestone for Fibr!
With a successful $1.8 million seed funding round led by Accel, Fibr is revolutionizing the world of Conversion Rate Optimization (CRO) by launching its innovative CRO Agents Workforce.
This advancement marks a new era where websites transform into smart, self-optimizing growth machines that work tirelessly to turn every visitor into a conversion.
Here's a closer look at our journey, the problems we aim to solve, and our innovative solutions.
We’re excited to announce a groundbreaking milestone for Fibr!
With a successful $1.8 million seed funding round led by Accel, Fibr is revolutionizing the world of Conversion Rate Optimization (CRO) by launching its innovative CRO Agents Workforce.
This advancement marks a new era where websites transform into smart, self-optimizing growth machines that work tirelessly to turn every visitor into a conversion.
Here's a closer look at our journey, the problems we aim to solve, and our innovative solutions.
The Vision Behind Fibr
Fibr’s journey began with the realization that existing CRO tools are outdated and fragmented.
Co-founded in January 2023 by Ankur Goyal, a marketing veteran with over 13 years of experience and education from Stanford and IIT Delhi, and Pritam Roy, an IIT Bombay alumnus with extensive experience in building transformative products, Fibr was born out of a need to solve the limitations of traditional CRO platforms.
Most CRO solutions are manual and outdated, focusing on a single element like ads or email. They provide generic landing pages, run basic A/B tests, and fail to monitor the website for potential errors that could impact performance.
There needs to be a solution that can automatically handle it all—dynamic personalization, continuous optimization, and proactive monitoring—without the constant manual effort.
Recognizing this gap, Fibr’s founders set out to develop an AI-powered platform that takes the hassle out of optimization. Their goal was to create a solution where websites and campaigns evolve autonomously, delivering unparalleled conversions through dynamic personalization, continuous optimization, and proactive monitoring.
Today, Fibr is empowering marketers with cutting-edge AI-CRO solutions designed to simplify workflows and deliver results without the need for constant manual intervention.
Fibr’s journey began with the realization that existing CRO tools are outdated and fragmented.
Co-founded in January 2023 by Ankur Goyal, a marketing veteran with over 13 years of experience and education from Stanford and IIT Delhi, and Pritam Roy, an IIT Bombay alumnus with extensive experience in building transformative products, Fibr was born out of a need to solve the limitations of traditional CRO platforms.
Most CRO solutions are manual and outdated, focusing on a single element like ads or email. They provide generic landing pages, run basic A/B tests, and fail to monitor the website for potential errors that could impact performance.
There needs to be a solution that can automatically handle it all—dynamic personalization, continuous optimization, and proactive monitoring—without the constant manual effort.
Recognizing this gap, Fibr’s founders set out to develop an AI-powered platform that takes the hassle out of optimization. Their goal was to create a solution where websites and campaigns evolve autonomously, delivering unparalleled conversions through dynamic personalization, continuous optimization, and proactive monitoring.
Today, Fibr is empowering marketers with cutting-edge AI-CRO solutions designed to simplify workflows and deliver results without the need for constant manual intervention.
Meet the CRO Agents: LIV, MAX, and AYA
At the heart of Fibr’s innovative platform are its AI-powered CRO Agents—LIV, MAX, and AYA. Each agent specializes in a critical area of CRO, working seamlessly to enhance website performance and user experience.
LIV: The Personalization Expert
LIV is dedicated to creating deeply relevant, emotional connections with users by tailoring every aspect of their journey. Powered by advanced AI, LIV leverages ad data and behavioral insights to deliver personalized experiences that resonate.
Capabilities:
Ad personalization
Google search ad alignment
Account-Based Marketing (ABM) personalization
Audience-specific experiences
Key Benefits:
LIV ensures that every visitor feels valued, offering personalized landing pages, message matching for ads, and adaptive content based on user behavior and intent. This drives higher engagement and conversion rates, making every click count.
MAX: The A/B Testing Expert
MAX thrives on experimentation and optimization. With its always-on AI-driven A/B testing capabilities, MAX identifies winning strategies by continuously analyzing test results and tweaking variables to enhance performance.
Capabilities:
A/B testing
Multivariate testing
Hypothesis generation and validation
Key Benefits:
MAX removes the guesswork from optimization. It automates the testing process, learns from results, and implements the best-performing strategies—ensuring sustained growth and improved ROI with minimal effort.
AYA: The Website Performance Expert
AYA ensures that websites are fast, functional, and reliable around the clock. By proactively resolving potential issues, AYA safeguards user experience and prevents performance hiccups.
Capabilities:
Website speed testing
Real-time monitoring and alerts
Competitor analysis
Key Benefits:
AYA keeps websites running at peak performance. From optimizing page load times to identifying risks, AYA empowers marketers with actionable insights to enhance user satisfaction and drive conversions
At the heart of Fibr’s innovative platform are its AI-powered CRO Agents—LIV, MAX, and AYA. Each agent specializes in a critical area of CRO, working seamlessly to enhance website performance and user experience.
LIV: The Personalization Expert
LIV is dedicated to creating deeply relevant, emotional connections with users by tailoring every aspect of their journey. Powered by advanced AI, LIV leverages ad data and behavioral insights to deliver personalized experiences that resonate.
Capabilities:
Ad personalization
Google search ad alignment
Account-Based Marketing (ABM) personalization
Audience-specific experiences
Key Benefits:
LIV ensures that every visitor feels valued, offering personalized landing pages, message matching for ads, and adaptive content based on user behavior and intent. This drives higher engagement and conversion rates, making every click count.
MAX: The A/B Testing Expert
MAX thrives on experimentation and optimization. With its always-on AI-driven A/B testing capabilities, MAX identifies winning strategies by continuously analyzing test results and tweaking variables to enhance performance.
Capabilities:
A/B testing
Multivariate testing
Hypothesis generation and validation
Key Benefits:
MAX removes the guesswork from optimization. It automates the testing process, learns from results, and implements the best-performing strategies—ensuring sustained growth and improved ROI with minimal effort.
AYA: The Website Performance Expert
AYA ensures that websites are fast, functional, and reliable around the clock. By proactively resolving potential issues, AYA safeguards user experience and prevents performance hiccups.
Capabilities:
Website speed testing
Real-time monitoring and alerts
Competitor analysis
Key Benefits:
AYA keeps websites running at peak performance. From optimizing page load times to identifying risks, AYA empowers marketers with actionable insights to enhance user satisfaction and drive conversions
At the heart of Fibr’s innovative platform are its AI-powered CRO Agents—LIV, MAX, and AYA. Each agent specializes in a critical area of CRO, working seamlessly to enhance website performance and user experience.
LIV: The Personalization Expert
LIV is dedicated to creating deeply relevant, emotional connections with users by tailoring every aspect of their journey. Powered by advanced AI, LIV leverages ad data and behavioral insights to deliver personalized experiences that resonate.
Capabilities:
Ad personalization
Google search ad alignment
Account-Based Marketing (ABM) personalization
Audience-specific experiences
Key Benefits:
LIV ensures that every visitor feels valued, offering personalized landing pages, message matching for ads, and adaptive content based on user behavior and intent. This drives higher engagement and conversion rates, making every click count.
MAX: The A/B Testing Expert
MAX thrives on experimentation and optimization. With its always-on AI-driven A/B testing capabilities, MAX identifies winning strategies by continuously analyzing test results and tweaking variables to enhance performance.
Capabilities:
A/B testing
Multivariate testing
Hypothesis generation and validation
Key Benefits:
MAX removes the guesswork from optimization. It automates the testing process, learns from results, and implements the best-performing strategies—ensuring sustained growth and improved ROI with minimal effort.
AYA: The Website Performance Expert
AYA ensures that websites are fast, functional, and reliable around the clock. By proactively resolving potential issues, AYA safeguards user experience and prevents performance hiccups.
Capabilities:
Website speed testing
Real-time monitoring and alerts
Competitor analysis
Key Benefits:
AYA keeps websites running at peak performance. From optimizing page load times to identifying risks, AYA empowers marketers with actionable insights to enhance user satisfaction and drive conversions
Our Funding: A Strong Start
Fibr has successfully raised $1.8 million in a seed round led by Accel, with participation from micro VCs such as 2AM VC and prominent angel investors like Kunal Shah (Founder, Cred), Ajay Sharma (Founder, SirionLabs), Yamini Bhat (Founder, Vymo), and others.
Recognition and Looking Ahead
We are proud to have been featured by several prominent platforms, including Adexchanger, PR Newswire, WV News, The Economic Times, Yahoo, and more. This recognition underscores the impact of our innovative approach to CRO and the potential of our platform to transform the marketing landscape.
We are proud to have been featured by several prominent platforms, including Adexchanger, PR Newswire, WV News, The Economic Times, Yahoo, and more.
This recognition underscores the impact of our innovative approach to personalization and the potential of our platform to transform the marketing landscape.
These features collectively underscore the industry-wide acknowledgment of Fibr's potential to transform the marketing landscape.
The recognition from these esteemed platforms validates our efforts and highlights the critical need for advanced CRO solutions in this AI-dominated world!
Fibr has successfully raised $1.8 million in a seed round led by Accel, with participation from micro VCs such as 2AM VC and prominent angel investors like Kunal Shah (Founder, Cred), Ajay Sharma (Founder, SirionLabs), Yamini Bhat (Founder, Vymo), and others.
Recognition and Looking Ahead
We are proud to have been featured by several prominent platforms, including Adexchanger, PR Newswire, WV News, The Economic Times, Yahoo, and more. This recognition underscores the impact of our innovative approach to CRO and the potential of our platform to transform the marketing landscape.
We are proud to have been featured by several prominent platforms, including Adexchanger, PR Newswire, WV News, The Economic Times, Yahoo, and more.
This recognition underscores the impact of our innovative approach to personalization and the potential of our platform to transform the marketing landscape.
These features collectively underscore the industry-wide acknowledgment of Fibr's potential to transform the marketing landscape.
The recognition from these esteemed platforms validates our efforts and highlights the critical need for advanced CRO solutions in this AI-dominated world!
Fibr has successfully raised $1.8 million in a seed round led by Accel, with participation from micro VCs such as 2AM VC and prominent angel investors like Kunal Shah (Founder, Cred), Ajay Sharma (Founder, SirionLabs), Yamini Bhat (Founder, Vymo), and others.
Recognition and Looking Ahead
We are proud to have been featured by several prominent platforms, including Adexchanger, PR Newswire, WV News, The Economic Times, Yahoo, and more. This recognition underscores the impact of our innovative approach to CRO and the potential of our platform to transform the marketing landscape.
We are proud to have been featured by several prominent platforms, including Adexchanger, PR Newswire, WV News, The Economic Times, Yahoo, and more.
This recognition underscores the impact of our innovative approach to personalization and the potential of our platform to transform the marketing landscape.
These features collectively underscore the industry-wide acknowledgment of Fibr's potential to transform the marketing landscape.
The recognition from these esteemed platforms validates our efforts and highlights the critical need for advanced CRO solutions in this AI-dominated world!
Building a Strong Team: Our Strength
What started as a vision shared by two founders has now grown into a dynamic team, bringing together talent from diverse backgrounds.
Each member of the Fibr team shares a common goal—to revolutionize CRO through innovative AI Agents. From seasoned marketers to tech enthusiasts, our team collaborates seamlessly, blending their unique perspectives and expertise.
This collaborative spirit fuels our progress and innovation, driving us to create solutions that truly resonate with marketers and consumers alike.
Join Us on Our Journey
Fibr is committed to empowering marketers with the tools they need to create truly personalized consumer experiences.
Our innovative AI-powered platform, accessible pricing model, and strong backing from industry leaders position us as a game-changer in the marketing world.
To be a part of our journey, write us to at careers@fibr.ai
For more information, visit https://www.fibr.ai
Together, we can revolutionize personalization in marketing!
Are you ready to turn more ad clicks into conversions?
About the author
Ankur Goyal
Ankur Goyal, a visionary entrepreneur, is the driving force behind Fibr, a groundbreaking AI co-pilot for websites. With a dual degree from Stanford University and IIT Delhi, Ankur brings a unique blend of technical prowess and business acumen to the table. This isn't his first rodeo; Ankur is a seasoned entrepreneur with a keen understanding of consumer behavior, web dynamics, and AI. Through Fibr, he aims to revolutionize the way websites engage with users, making digital interactions smarter and more intuitive.
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