Fibr AI- Personalize your Landing Page for Every Ad

Overview

We’re excited to announce a groundbreaking milestone for Fibr!

With a successful $1.8 million seed funding round led by Accel, Fibr is revolutionizing the world of Conversion Rate Optimization (CRO) by launching its innovative CRO Agents Workforce.

This advancement marks a new era where websites transform into smart, self-optimizing growth machines that work tirelessly to turn every visitor into a conversion.

Here's a closer look at our journey, the problems we aim to solve, and our innovative solutions.

The Vision Behind Fibr

Fibr’s journey began with the realization that existing CRO tools are outdated and fragmented.

Co-founded in January 2023 by Ankur Goyal, a marketing veteran with over 13 years of experience and education from Stanford and IIT Delhi, and Pritam Roy, an IIT Bombay alumnus with extensive experience in building transformative products, Fibr was born out of a need to solve the limitations of traditional CRO platforms.

Two South Asian men pose together indoors, both wearing matching black polo shirts with red and white trim on the collars and sleeves, featuring the "fibr" logo on the chest. The man on the left wears glasses and stands with a smile, while the man on the right sits on a chair by a wooden table under a hanging Edison bulb. Text in image: fibr

Most CRO solutions are manual and outdated, focusing on a single element like ads or email. They provide generic landing pages, run basic A/B tests, and fail to monitor the website for potential errors that could impact performance.

There needs to be a solution that can automatically handle it all—dynamic personalization, continuous optimization, and proactive monitoring—without the constant manual effort.

Recognizing this gap, Fibr’s founders set out to develop an AI-powered platform that takes the hassle out of optimization. Their goal was to create a solution where websites and campaigns evolve autonomously, delivering unparalleled conversions through dynamic personalization, continuous optimization, and proactive monitoring.

Today, Fibr is empowering marketers with cutting-edge AI-CRO solutions designed to simplify workflows and deliver results without the need for constant manual intervention.

Meet the CRO Agents: LIV, MAX, and AYA

At the heart of Fibr’s innovative platform are its AI-powered CRO Agents—LIV, MAX, and AYA. Each agent specializes in a critical area of CRO, working seamlessly to enhance website performance and user experience.

LIV: The Personalization Expert

[Image: LIV: The Personalization Expert] This browser interface for home-interiors.com showcases a personalized landing page for a user named Natalie, featuring an AI personalization agent named LIV and a lead generation form for kitchen remodeling. The layout includes a realistic portrait of the agent, a lead capture card titled "Modern Natalie's Dream Kitchen," and a background image of a high-end, dark-toned kitchen. Text in image: LIV Personalization Agent, Hire Me, Natalie, your Dream Kitchen is Ready, home-interiors.com, Hey Natalie, Modern functional Kitchens made affordable for you. Get your dream kitchen today that is flawless and functional. Modern Natalie's Dream Kitchen. John Doe.. Enter your Phone Number. BOOK NOW, NATALIE. By Submitting this form, you agree to the privacy policy & terms and conditions. Give your Kitchen our experts touch for functionality with beauty with our state-of-the-art technology and design to ensure your home features a flawless & functional kitchen.

LIV is dedicated to creating deeply relevant, emotional connections with users by tailoring every aspect of their journey. Powered by advanced AI, LIV leverages ad data and behavioral insights to deliver personalized experiences that resonate.

Capabilities:

Key Benefits:

LIV ensures that every visitor feels valued, offering personalized landing pages, message matching for ads, and adaptive content based on user behavior and intent. This drives higher engagement and conversion rates, making every click count.

MAX: The A/B Testing Expert

[Image: MAX THE EXPERIMENTATION EXPERT] A website interface for "home-interiors.com" featuring "MAX," an AI Experimentation Agent represented by a portrait of a man with glasses and a beard. The dashboard shows a Kanban-style board with columns for "Ideas for Testing," "Selected for Testing," and "Tests Running," featuring experiment cards labeled H23 and H24. One active green card under Ideas for Testing describes "Recreating the 'Learning Paths' link as a button at a more visible spot." Text in image: MAX Experimentation Agent. Hire Me. Hypothesis generation to test conclusion, Max performs continuous experiments to maximise conversions. home-interiors.com. Ideas for Testing. Selected for Testing. Tests Running. H24. Recreating the 'Learning Paths' link as a button at a more visible spot. H23.

MAX thrives on experimentation and optimization. With its always-on AI-driven A/B testing capabilities, MAX identifies winning strategies by continuously analyzing test results and tweaking variables to enhance performance.

Key Benefits:

MAX removes the guesswork from optimization. It automates the testing process, learns from results, and implements the best-performing strategies—ensuring sustained growth and improved ROI with minimal effort.

AYA: The Website Performance Expert

[Image: AYA: The Website Performance Expert] This UI mockup features the Fibr Dashboard, which monitors site health, showing "Good" health, 23 days of uptime, and 7 detected threats. A line graph labeled "Health Changes" tracks performance from July to September, overlaid by a Slack performance alert notification. To the left, a sidebar features a portrait of a smiling woman and introduces "Aya," a Personalization and Web Performance Agent. Text in image: Fibr Dashboard; Health: Good; Uptime: 23D 14H; Threats: 7 Detected; Health Changes: Jul 31, Aug 31, Sep 31; Performance Alert: Fix issues now; functional.kitchen: Modern functional Kitchens made affordable, Book a Demo; Aya Personalization Agent; Web Performance Agent; Coming Soon; 24X7 monitoring for errors, performance issues and page speed - Aya proactively manages your conversions.


AYA ensures that websites are fast, functional, and reliable around the clock. By proactively resolving potential issues, AYA safeguards user experience and prevents performance hiccups.

Key Benefits:

AYA keeps websites running at peak performance. From optimizing page load times to identifying risks, AYA empowers marketers with actionable insights to enhance user satisfaction and drive conversions

Our Funding: A Strong Start

Fibr has successfully raised $1.8 million in a seed round led by Accel, with participation from micro VCs such as 2AM VC and prominent angel investors like Kunal Shah (Founder, Cred), Ajay Sharma (Founder, SirionLabs), Yamini Bhat (Founder, Vymo), and others.

Recognition and Looking Ahead

We are proud to have been featured by several prominent platforms, including Adexchanger, PR Newswire, WV News, The Economic Times, Yahoo, and more.

This recognition underscores the impact of our innovative approach to CRO and the potential of our platform to transform the marketing landscape.

These features collectively underscore the industry-wide acknowledgment of Fibr's potential to transform the marketing landscape.

The recognition from these esteemed platforms validates our efforts and highlights the critical need for advanced CRO solutions in this AI-dominated world!

Building a Strong Team: Our Strength

What started as a vision shared by two founders has now grown into a dynamic team, bringing together talent from diverse backgrounds.

Each member of the Fibr team shares a common goal—to revolutionize CRO through innovative AI Agents. From seasoned marketers to tech enthusiasts, our team collaborates seamlessly, blending their unique perspectives and expertise.

This collaborative spirit fuels our progress and innovation, driving us to create solutions that truly resonate with marketers and consumers alike.

[Image: team] Five people are gathered around a desk in a modern office with yellow walls and sphere pendant lights to review data on a computer monitor. One man sits at the desk pointing toward a dashboard containing several green and red line graphs and bar charts, while his colleagues lean in to observe and discuss the display. The workstation includes multiple monitors, a laptop, and hand-drawn diagrams sketched directly onto the white tabletop.

Join Us on Our Journey

Fibr is committed to empowering marketers with the tools they need to create truly personalized consumer experiences.

Our innovative AI-powered platform, accessible pricing model, and strong backing from industry leaders position us as a game-changer in the marketing world.

To be a part of our journey, write us to at careers@fibr.ai

For more information, visit https://www.fibr.ai

Together, we can revolutionize personalization in marketing!

A smiling man with glasses and a beard sits at a wooden table in an indoor office setting. He is wearing white pants and a black polo shirt featuring the Fibr logo on the chest. To his right, an Edison-style light bulb hangs from a thick nautical rope cord. Text in image: fibr
Ankur Goyal

CEO @ Fibr AI

Ankur Goyal, a visionary entrepreneur, is the driving force behind Fibr, a groundbreaking AI co-pilot for websites. With a dual degree from Stanford University and IIT Delhi, Ankur brings a unique blend of technical prowess and business acumen to the table. This isn't his first rodeo; Ankur is a seasoned entrepreneur with a keen understanding of consumer behavior, web dynamics, and AI. Through Fibr, he aims to revolutionize the way websites engage with users, making digital interactions smarter and more intuitive.

Page Visuals

[Image: Fibr Raises $1.8M] A 3D abstract graphic for fibr.ai featuring two translucent glass panes positioned over an orange undulating wave shape against a dark grey background. Several glossy orange spheres float around the scene, which is anchored by a white cylindrical token in the foreground. Text in image: fibr.ai, $ 1.M, fibr
[Image: Read summarized version with] The OpenAI logo, featuring a black geometric "logogram" that resembles a stylized six-petaled flower or a three-dimensional knot, centered on a white rounded-square background.
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[Image: Read summarized version with] A four-pointed star icon representing Google Gemini, featuring a colorful gradient that transitions between red, blue, green, and yellow. The star has concave sides and is set against a black background.
[Image: Read summarized version with] This is the logo for Anthropic's AI assistant, Claude, featuring a stylized white sunburst or asterisk icon with thirteen irregular rays. The icon is centered within a square with rounded corners on a terracotta or burnt orange background.
[Image: Read summarized version with] The logo for the AI company SciSpace, featuring a white minimalist circular emblem on a black background. The shape consists of a thick ring interrupted by a sharp, diagonal slash that extends past the edges of the circle, resembling a stylized letter 'S' or an orbiting planet.
[Image: The Vision Behind Fibr] Two men, likely the founders of Fibr, pose indoors wearing matching black polo shirts branded with the company logo. One man stands on the left wearing glasses and smiling, while the other sits on the right leaning against a wooden table under a hanging incandescent bulb. Text in image: fibr fibr
[Image: LIV: The Personalization Expert] A user interface mockup for "home-interiors.com" featuring LIV, an AI Personalization Agent depicted as a smiling woman with wavy brown hair. The website displays a personalized landing page for a user named Natalie, including a lead generation form and a call-to-action button that reads "BOOK NOW, NATALIE." At the bottom left, a Gmail notification overlay says "Natalie, your Dream Kitchen is Ready." Text in image: LIV Personalization Agent, Hire Me, home-interiors.com, Hey Natalie, Modern functional Kitchens made affordable for you. Get your dream kitchen today that is flawless and functional. Modern Natalie’s Dream Kitchen, John Doe.., Enter your Phone Number, BOOK NOW, NATALIE. By Submitting this form, you agree to the privacy policy & terms and conditions. Give your Kitchen our experts touch for functionality with beauty with our state-of-the-art technology and design to ensure your home features a flawless & functional kitchen. Natalie, your Dream Kitchen is Ready.
[Image: MAX THE EXPERIMENTATION EXPERT] A digital dashboard interface for "MAX, Experimentation Agent," featuring a profile photo of a man with glasses and a beard alongside a Kanban-style board for A/B testing management. The board displays three columns titled "Ideas for Testing," "Selected for Testing," and "Tests Running," populated with cards containing hypothesis labels like H23 and H24. The main highlighted card suggests recreating a "Learning Paths" link as a button to increase visibility and conversions. Text in image: MAX Experimentation Agent. Hire Me. Hypothesis generation to test conclusion, Max performs continuous experiments to maximise conversions. home-interiors.com. Ideas for Testing. Selected for Testing. Tests Running. H24. Recreating the 'Learning Paths' link as a button at a more visible spot. H23.
[Image: AYA: The Website Performance Expert] This user interface for the Fibr Dashboard features an image of LIV, a personalization agent, alongside cards showing a "Good" health status, "23D 14H" of uptime, and "7 Detected" threats. A line graph depicts "Health Changes" over time with an overlay of a Slack-integrated "Performance Alert" window. The interface also includes a preview of a website for functional kitchens with a "Book a Demo" call to action. Text in image: AYA Personalization Agent; Coming Soon; Fibr Dashboard; Health: Good; Uptime: 23D 14H; Threats: 7 Detected; Health Changes: Jul 31, Aug 31, Sep 31; Performance Alert: Fix issues now; functional.kitchen; Modern functional Kitchens made affordable; Book a Demo; 24X7 monitoring for errors, performance issues and page speed - Aya proactively manages your conversions.
[Image: A/B Testing 101] A split-screen graphic for A/B testing featuring two distinct mobile UI designs labeled "A" on a light background and "B" on a dark background, separated by an orange hexagon containing the text "VS". Both interface variants use a white and orange color palette with abstract orange circular icons highlighting specific design elements such as buttons, profiles, and settings. Text in image: A, B, VS, fibr.ai, Wod Mene, We Sdigm Trop?, Yuos Spoi Hels, Tozh Spolmele.
[Image: Google Optimize Sunset Alternatives] A 3D digital graphic features the Google Optimize logo and name on a frosted glass pane, set against a dark background with orange abstract geometric shapes like circles and lines. The design uses layered glass textures and soft lighting to create a professional, modern tech aesthetic. Text in image: fibr.ai, Google Optimize
[Image: A/B Testing Examples] A 3D illustration of two side-by-side orange panels labeled "A" and "B" representing an A/B test of website landing pages. Version A features a longer layout with profile icons and a graph, while Version B shows a condensed layout containing a "5%" discount badge and a "Buy Version" call-to-action button. Text in image: fibr.ai, A, B, $5%, ADD VERSION
[Image: AICPA] A circular blue gradient seal representing the AICPA SOC for Service Organizations compliance mark. The center features the AICPA and SOC acronyms separated by a horizontal line, while the full name and website address curve along the bottom border. Text in image: AICPA | SOC | aicpa.org/soc4so | SOC for Service Organizations | Service Organizations | TM
[Image: CCPA] A circular seal for the California Consumer Privacy Act (CCPA) featuring a dark blue silhouette of the state of California with a yellow padlock icon over it. The acronym "CCPA" is centered in large blue letters below the map, all enclosed within a thick blue border containing the full act name in white uppercase text. Text in image: CALIFORNIA CONSUMER PRIVACY ACT CCPA
[Image: HIPPA] A circular blue and white seal for HIPAATraining.com indicating HIPAA compliance. The center features a blue gradient caduceus symbol flanked by two white dots, with the compliance text wrapping around the inner border and the website URL at the bottom. Text in image: HIPAA COMPLIANT HIPAATraining.com
[Image: GDPR]
[Image: GDPR]
[Image: ISO]
[Image: G2 review]
[Image: G2 review]
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[Image: G2 review]
[Image: G2 review]

Structured Data

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name: Fibr AI

url: https://fibr.ai

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