Fibr AI is an Agentic Web Experience Platform that transforms website URLs into intelligent, adaptive agents. Each page senses visitor intent, makes decisions, and reshapes itself in real time to deliver personalized web experiences.

Where is Fibr AI headquartered?

Fibr AI is headquartered in Delaware, USA.

Who is Fibr AI built for?

Fibr AI is built for enterprises looking to personalize at scale, growing businesses starting their web optimization journey, and agencies or marketing affiliates looking to optimize websites for their clients.

What problem does Fibr AI solve?

Fibr AI addresses the disconnect where ads, email, and search are hyper-targeted and AI-powered, but website visitors land on the same static page regardless of where they came from. Fibr makes the website itself as intelligent and context-aware as the marketing channels driving traffic to it.

How does Fibr AI personalize web experiences?

Fibr AI uses AI agents combined with human oversight to detect visitor signals, decode intent, and rewrite page experiences in real time. Personalization can be based on ads, location, device, browser, behavioral signals, visit frequency, LLM-sourced traffic, CDP data, CRM data, and custom audiences.

What results does Fibr AI claim to deliver?

Fibr AI claims results including +28% higher ROI from AI-driven personalization, +30% lower customer acquisition cost (CAC) from intent-based targeting, and 4X more leads from personalizing experiences at scale.

What are the pricing plans offered by Fibr AI?

Fibr AI offers three plans: a Starter Plan for growing businesses (up to 1,000 experiences), an Enterprise Plan for large organizations requiring unlimited visitor sessions and unlimited domains/URLs, and an Agency Plan for agencies and marketing affiliates covering 10,000 monthly visitor sessions and 5 unique URLs.

What features are included in the Enterprise plan?

The Enterprise plan includes Web-Journey Personalization, LLM-Traffic Personalization, AI Landing Page Creator, Customized Agentic Workflows, White-Glove Assistance, CDP/CRM and Analytics integration, On-Brand Agent Training, and 24/7 Dedicated Support with unlimited visitor sessions and unlimited domains and URLs.

What security and compliance certifications does Fibr AI have?

Fibr AI states alignment with SOC 2, ISO 27001, GDPR, and CCPA standards.

What integrations does Fibr AI support?

Fibr AI integrates with CDP (Customer Data Platform), CRM systems, and analytics platforms.

Does Fibr AI support A/B testing and experimentation?

Yes. Fibr AI includes an Experimentation Suite that provides AI-powered hypothesis creation, automated variant creation, audience-based experimentation, statistical significance monitoring, traffic allocation setup, and continuous learning and iteration.

How does Fibr AI handle AI ethics and human oversight?

Fibr AI states that its agents adapt experiences without manipulating them, and that it prioritizes transparency, security, and human oversight at every layer. The platform operates with a 'humans-in-the-loop' model where human allies guide strategy, brand alignment, and key decisions.

How do I get started with Fibr AI?

Fibr AI directs prospective customers to book a demo to get started.

A CRO audit is an in-depth assessment of your website or landing page's performance to determine how effective it is at driving conversions — such as completing a form, scheduling a demo, or downloading a resource. It gives you detailed insights into UX, navigation, content, conversion funnels, and design, with the goals of identifying gaps and bottlenecks impacting conversions and devising a plan to fix them.

How frequently should I conduct CRO audits?

There is no specific required frequency, but you should always conduct CRO audits during particular events: a sudden fall in conversion rates, a website launch, a website upgrade, any noticeable change in conversion rate (high or low), and before or during promotions.

What pages should I prioritize in a CRO audit?

Focus on high-traffic pages that act as crucial touchpoints in the customer journey and have the maximum impact on conversion rates — such as demo sign-up pages, free trial pages, product pages, payment pages, and lead gen forms. Skip top-of-funnel pages that have less direct impact on conversions.

What elements should I A/B test during a CRO audit?

Key elements to A/B test include headlines, CTAs (color, text, and size), hero images, landing page copy (format, tone, voice, length), and lead generation forms. Start with a hypothesis based on data gathered during the audit, then test that hypothesis with an A/B experiment.

What are eCommerce CRO audits?

eCommerce CRO audits are CRO audits performed on websites in the eCommerce industry. They follow the same process as a standard CRO audit, with industry-specific KPIs such as conversion rate, returning customer rate, average order value, cart abandonment rate, and customer lifetime value (CLV).

Should I hire a professional CRO agency or use a CRO tool?

You can hire a professional CRO agency or purchase a reliable CRO tool. Both solutions provide the expertise, tools, and help needed to perform CRO audits and boost your conversion rate.

How does a CRO audit boost ROI?

A CRO audit identifies and fixes issues that negatively impact conversions, so you get more value from your existing traffic without spending more on acquisition. For example, a 0.5% increase in conversion rate on an eCommerce site with 1,000 monthly visitors and a $10 average order value can boost monthly revenue by 50% — from $100 to $150.

What is the role of funnel analysis in a CRO audit?

Conversion funnel analysis reveals where visitors drop off on their journey from awareness to purchase. By identifying a specific dropoff point — such as between the conversion and subscription stages — you can run targeted A/B tests to fix the issue and boost conversions at that stage.

How to Conduct a Complete CRO Audit in 9 Steps

A comprehensive CRO audit can help you understand user behavior, pinpoint issues with your landing pages or funnel, and implement learnings to optimize performance. A CRO audit answers all your Whats, Wheres, and Whys related to conversion rate optimization — covering UX, navigation, content, conversion funnels, design, and more.

What Is a CRO Audit?

A CRO audit is an in-depth assessment of your website or landing page's performance to help you determine how effective your landing page or website is in terms of driving conversions or the desired action — completing a form, scheduling a demo, or downloading a resource — from visitors.

The primary goals of conducting a CRO audit are to determine gaps, weaknesses, and bottlenecks that might be impacting your conversions, and to devise a strategic CRO plan to fix the issues and increase conversions.

Why Conducting CRO Audits Is Necessary

Conducting a comprehensive CRO audit is essential for identifying and addressing conversion bottlenecks, understanding user behavior, and ultimately boosting ROI by optimizing the landing page and conversions. Failing to conduct these audits can lead to common CRO mistakes, such as overlooking critical user journey insights or missing out on potential improvements that could significantly enhance your site's performance.

1. Identify Potential Gaps or Pitfalls

By conducting a comprehensive conversion rate audit, you will be able to pinpoint potential issues, enabling you to optimize and boost conversions — even when you've followed all the required instructions to create a conversion-friendly landing page but conversions have dropped anyway.

2. Understand More About Your Users' Journey

A CRO audit helps you analyze and understand how users behave or interact with the elements on your website. When you perform a CRO audit, you can see whether the visitor is taking the desired action or where they're dropping off. For instance, if users are dropping off at the checkout page, it can mean there's a problem with your checkout page — payment methods are not ideal, or the checkout process is too complex. By understanding the user's journey, you have something actionable: you can make optimizations, streamline your customers' journey, and eventually drive conversions.

3. Boost ROI

CRO audits are meant to identify and fix issues that negatively impact conversions. When you fix these issues, your conversions grow — meaning you get more value from your existing traffic, which translates to more ROI on your marketing efforts.

For example, assume an eCommerce business with 1,000 monthly visitors, a 1% conversion rate, 10 customers converted, an average order value of $10, and monthly revenue of $100. After a CRO audit identifies multiple CTAs splitting the focus of the audience, fixing the CTA leads to a 0.5% increase in conversion rate. The new conversion rate of 1.5% produces 15 customers and $150 in monthly revenue — a 50% boost in monthly revenue from a 0.5% increase in conversion rate.

When Is the Right Time to Conduct a CRO Audit?

The right time to conduct a CRO audit includes events like a sudden drop in conversion rates, website launches, upgrades, noticeable changes in conversion rates, and before promotions. A CRO audit during these moments helps identify issues, optimize performance, and maximize ROI.

1. Sudden Fall in Conversion Rates

If you suddenly notice a drop in your conversion rates, it's time to perform a CRO audit. A CRO audit will help you identify the potential reasons behind the decline in performance. Once you identify the problem, you can work on possible solutions and bring your conversions back up. Act the moment you notice a slump to minimize the impact on your bottom line.

2. Website Launch

Performing a CRO audit a few months before the launch of your website or product can help you identify potential issues early on, allowing you to maximize your ROI and avoid any blunders. After launch, when initial traffic slowly subsides, performing an audit can give you a fresh perspective on your CRO strategy and help you determine if further optimizations are required.

3. Website Upgrade

It's common for businesses to make changes — web copy upgrades, a different theme, new features — to their website. However, these changes can impact your conversion rate, so it's advised to conduct a CRO audit after any such changes to determine performance differences. Prioritize changes that might have a direct impact on conversions, like CTAs and navigation, over less important ones.

4. Change in Conversion Rate (High or Low)

Performing an audit whenever you notice any change — rise or fall — helps you identify what led to that change and fix or mimic it based on its impact. Review historical data to determine if the change is a temporary fluctuation or part of a broader trend.

5. During Promotions

If you're about to launch promotions like discount offers, you're expecting more traffic than usual and the same goes for conversions. Conduct a CRO audit to ensure everything from content and design to CTA placement is perfect. Include a load test in your CRO audit to ensure your site can handle the extra traffic seamlessly.

Getting Ready for a CRO Audit

Preparing for a CRO audit involves setting clear goals, gathering relevant data, analyzing marketing efforts, and identifying key conversion pages. By prioritizing actions based on potential impact, you can focus on areas that directly enhance your website's performance.

1. Define Your Goals

Defining your goals and objectives will help guide your audit strategy and decide what CRO metrics you need to track. For example, if your goal is to improve traffic, the metrics to track include organic traffic and referral traffic. If your goal is to improve sales, the metrics to track are conversion rate and average order value.

2. Collect Data (Quantitative and Qualitative)

Collect quantitative data including traffic sources, user behavior, conversion rates, and heatmaps. Tools like Google Analytics and Hotjar can help collect this data. For qualitative data, review customer feedback such as reviews or comments — tools like Zonka Feedback and Hotjar can assist. The entire point of gathering data is to identify the potential pain points of users.

3. Analyze Your Marketing Efforts

Assess traffic sources to identify where your website traffic is coming from — social media, organic search, or email campaigns — and determine which channel is most effective. Evaluate campaign performance by reviewing metrics like CTR, ROI, and conversion rates. Analyze audience engagement using metrics like social media engagement, bounce rate, and time on page. Monitor competitor strategies to identify industry trends and benchmark your performance.

4. Identify Where Conversions Are Happening

Focus your efforts on the pages where the real action is. Examples of pages where conversions happen include product pages, payment pages, lead gen forms, and landing pages.

5. Prioritize Your Actions

If you identify multiple areas for improvement — such as product pages where people aren't adding to cart, checkout abandonment, and low email sign-up rates — prioritize based on direct revenue impact. For instance, fixing the checkout issue should come first because it's the last step before revenue is generated, even if product page and sign-up issues also need attention.

How to Conduct a Comprehensive CRO Audit: 9 Steps

To conduct a comprehensive CRO audit, you need to set clear goals, break down conversion targets, select relevant metrics, and focus on high-priority pages. Key steps include evaluating landing page design and copy, analyzing the conversion funnel, understanding user behavior, forming hypotheses, and conducting A/B tests. Continuous monitoring and optimization ensure sustained growth and improved conversions.

Step 1: Decide the Goals of Your CRO Audit

The goals you set for your CRO audit directly impact what you do and what metrics you track, so make sure they align with your overall business objectives. If your business objective is to increase revenue from your website, the goal would be boosting the percentage of people completing the checkout process — and the metrics to track would be add-to-cart rate, checkout completion rate, and cart abandonment rate.

Step 2: Break Down Your Conversion Targets into Actionable Steps

Break the primary goal into smaller, achievable chunks. For landing page conversions, set smaller goals like evaluating content for clarity and relevance. For trial conversions, assess whether pricing is appropriate and the onboarding experience meets user needs. For pricing page conversions, ensure all pricing plans are displayed clearly so users can compare and decide.

Step 3: Choose the Right Metrics for Your CRO Audit

Choose metrics based on your business goals and the actions you want users to take. General conversion metrics worth monitoring include: bounce rate, load time, user sessions, page scroll depth, sign-up conversion, product page conversions, trial-to-paid conversions, customer acquisition cost (CAC), and feature adoption rate.

Industry-Specific KPIs: E-commerce

Goal: Drive product purchases and boost revenue from sales. Key KPIs include conversion rate (percentage of visitors who complete a purchase), returning customer rate, average order value, cart abandonment rate, and customer lifetime value (CLV).

Industry-Specific KPIs: SaaS

Goal: Increase trial signups, onboard users, and convert them into paying customers. Key KPIs include free trial signup rate, activation rate, churn rate, upgrade rate, and customer acquisition cost.

Industry-Specific KPIs: Lead Generation Platforms

Goal: Generate quality leads for a sales team or further nurturing. Key KPIs include lead conversion rate, cost per lead, form completion rate, lead quality score, and follow-up response rate.

Industry-Specific KPIs: Content Sites

Goal: Drive user engagement, boost page views, and potentially increase subscriptions or ad revenue. Key KPIs include time on page or session duration, pages per session, scroll depth, bounce rate, and subscriber signups.

Step 4: Identify and Focus on High-Priority Pages

Identify pages with high traffic volume that act as crucial touchpoints in the customer journey, because these are the pages that have the maximum impact on your conversion rates. Skip top-of-funnel pages and zero in on high-priority pages like demo sign-ups, free trials, or whatever is relevant to your business goals.

Step 5: Landing Page Evaluation

Think of this part of your CRO audit from a customer's perspective. When analyzing landing page design, ask yourself: Is your landing page compelling visitors to focus where you want them to? Is it designed to grab and hold attention? Does it do justice to your brand's voice and tonality? Does it follow a conversion-friendly structure, show benefits over features, and build trust and authority? Also check for technical issues: poor loading speed, broken links, lengthy forms, and bad images.

When evaluating landing page copy, ensure it is written for your target audience, the information is in the right hierarchy, headlines grab attention, there is sufficient social proof, and the CTA is clear. Additionally, verify that the ad copy and the landing page's messaging are in sync — a mismatch between an ad's promise and the landing page will cause visitors to bounce immediately.

Step 6: Conversion Funnel Analysis

A conversion funnel is what your visitors go through to transform into paying customers — from the awareness stage to the decision-making stage. Analyzing your conversion funnel can reveal important insights into user behavior and potential issues. For example, if you identify a dropoff between the conversion and subscription stages, you know where the problem is and can run A/B tests to fix it and boost conversions.

Step 7: Understand User Behavior

Understanding user behavior helps you skip guesswork and determine how users are interacting with your website and why they are not taking the desired actions. You can leverage the goal conversions feature in Google Analytics and track events to closely analyze user behavior. Combining these insights with those from funnel analysis lets you identify where dropoffs are happening and understand the why behind them, making your optimizations more powerful.

Step 8: Form a Hypothesis

Gather your data and form a hypothetical theory that explains what is happening, why, and what can be done to optimize performance. For example, if users are dropping off at the checkout stage, you might hypothesize that a complex checkout process is causing frustration. To test the theory, you might simplify checkout steps or offer a guest checkout option to reduce friction. Once you have your hypothesis ready, proceed to A/B testing.

Step 9: A/B Test Your Hypothesis

A/B testing is the final step of your CRO audit. The result of an A/B test will help you determine if your hypothesis was correct, and you can then use those insights to improve further. Key elements to test include:

Headlines: Play around with your headlines and find a high-converting one.
CTAs: Test what color, text, and size of the call to action works better.
Images: Every landing page has a hero image, which has to be perfect.
Copy: Try a different format, tone, voice, or shorten your copy.
Lead generation forms: Keep forms brief, to the point, and easy to exit.

Based on the results, create further theories and test them until you achieve clarity on what drives conversions.

Bonus: Ensure Continuous Monitoring, Evaluation, and Optimization

A CRO audit is not a one-off process. You need to continuously monitor the KPIs that matter, evaluate your learnings, and implement what you've learned. That's the only way you can ensure consistent growth.

CRO Audit Checklist

Decide the goals of your CRO audit
Break down your conversion targets into actionable steps
Choose the right metrics for your CRO audit
Identify high-priority pages
Evaluate your landing page
Analyze your conversion funnel
Understand user behavior
Form a hypothesis
A/B test your theory
Ensure continuous monitoring, evaluation, and optimization

Tools for Conducting a CRO Audit

Useful tools for conducting a CRO audit include Fibr AI for A/B testing and landing page optimization, Google Analytics for user behavior tracking and goal conversion analysis, Hotjar for heatmaps and user recordings, Zonka Feedback for collecting qualitative customer feedback, and Crazy Egg for website analysis.