How Nixon Medical Boosted Engagement and Revenue with 4X More Leads

Fibr Launches the First AI Agent for Website Revenue & Conversion Optimization

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Fibr Launches the First AI Agent for Website Revenue & Conversion Optimization

Give it a spin

Meet Fibr: "The first AI for website conversions"

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Agents

Solutions

Resources

Pricing

30-Day Free Trial

CASE STUDY

4X

Boost in Leads

26%

Increase in User Engagement

5

Targeted Regions

TABLE OF CONTENTS

About Nixon Medical

The Problem

The Fix: Location-Based Personalization & CRO Audit

How Fibr AI Helped

Wrapping Up!

Introduction

About Nixon Medical

Nixon Medical has been the quiet force behind clean, professional healthcare environments across the U.S., specializing in medical apparel and linens for outpatient centers.

Known for its unmatched service and reliability, Nixon built its reputation in the real world, with every on-time delivery and spotless set of scrubs.

But as healthcare buyers moved online, the brand needed to bring that same dependable, high-touch experience to the web: faster, more relevant, and built to convert.

We’re committed to making this a success with Fibr AI. They have helped us identify core CRO issues with our website. We see a great value working with Fibr AI.

Tracy Chamberlee

VP Marketing @ Nixon Medical

Challenges

The Problem

Despite its industry leadership, Nixon Medical faced two key obstacles in turning website traffic into high-quality leads:

Low Lead Quality: While inbound traffic was growing, the quality of leads remained inconsistent, with many users dropping off before conversion.
Lack of Regional Personalization: With a nationwide footprint, Nixon’s one-size-fits-all homepage failed to address regional differences in service offerings, customer needs, and search behaviors, limiting relevance and engagement.
Underperforming CTAs: Key CTAs like “Learn More” underperformed compared to more direct actions like “Contact,” indicating misalignment with user intent.
High Friction Forms: Long, multi-click forms discouraged completion, creating drop-offs before lead capture.

Nixon Medical needed a strategy to localize experiences, increase form fills, and uplift the quality of inbound leads, all without adding dev overhead.

Despite its industry leadership, Nixon Medical faced two key obstacles in turning website traffic into high-quality leads:

Low Lead Quality: While inbound traffic was growing, the quality of leads remained inconsistent, with many users dropping off before conversion.
Lack of Regional Personalization: With a nationwide footprint, Nixon’s one-size-fits-all homepage failed to address regional differences in service offerings, customer needs, and search behaviors, limiting relevance and engagement.
Underperforming CTAs: Key CTAs like “Learn More” underperformed compared to more direct actions like “Contact,” indicating misalignment with user intent.
High Friction Forms: Long, multi-click forms discouraged completion, creating drop-offs before lead capture.

Nixon Medical needed a strategy to localize experiences, increase form fills, and uplift the quality of inbound leads, all without adding dev overhead.

Despite its industry leadership, Nixon Medical faced two key obstacles in turning website traffic into high-quality leads:

Low Lead Quality: While inbound traffic was growing, the quality of leads remained inconsistent, with many users dropping off before conversion.
Lack of Regional Personalization: With a nationwide footprint, Nixon’s one-size-fits-all homepage failed to address regional differences in service offerings, customer needs, and search behaviors, limiting relevance and engagement.
Underperforming CTAs: Key CTAs like “Learn More” underperformed compared to more direct actions like “Contact,” indicating misalignment with user intent.
High Friction Forms: Long, multi-click forms discouraged completion, creating drop-offs before lead capture.

Nixon Medical needed a strategy to localize experiences, increase form fills, and uplift the quality of inbound leads, all without adding dev overhead.

Solutions

The Fix: Location-Based Personalization & CRO Audit

Fibr partnered with Nixon Medical to reimagine their homepage and Google Search Ads experience using AI-driven personalization, region-specific A/B testing, and CRO audit-backed hypotheses. Here's how:

1. Region-Based Landing Page Variations

Targeted 5 Key Regions across the U.S. with customized variants of the homepage.

Ran an A/B test on Nixon’s homepage, splitting traffic equally between two headline variations — one highlighting Free Embroidery, the other using Localized Messaging tailored to each region.

2. Conversion-Centered Personalization

Headlines, images, and CTAs were adapted by region to match the mindset and expectations of each visitor.
High-intent CTAs like “Request Free Sample” were added alongside existing options to drive stronger conversions and give ready-to-act visitors a clearer next step.

3. CRO Audit Recommendations (Implemented Over Time)

Hero Section CTA: Shifted to direct action language (“Get Medical Apparel”) to boost clarity and clicks.
Section Reordering: Moved high-conversion sections like “Explore Products” higher up; deprioritized underperforming blocks like “Customer Experience” and “Playbooks.”
Mobile Optimization: Highlighted product visuals for mobile users, based on data showing higher engagement on mobile.
On-Page Lead Form: Suggested minimalistic lead form directly on homepage to reduce steps and increase form fills.

4. No-Code, Fast Deployment

All changes were deployed through Fibr’s no-code platform, allowing Nixon’s marketing team to create and launch variations without engineering involvement.

1. Region-Based Landing Page Variations

Targeted 5 Key Regions across the U.S. with customized variants of the homepage.

Ran an A/B test on Nixon’s homepage, splitting traffic equally between two headline variations — one highlighting Free Embroidery, the other using Localized Messaging tailored to each region.

2. Conversion-Centered Personalization

Headlines, images, and CTAs were adapted by region to match the mindset and expectations of each visitor.
High-intent CTAs like “Request Free Sample” were added alongside existing options to drive stronger conversions and give ready-to-act visitors a clearer next step.

3. CRO Audit Recommendations (Implemented Over Time)

Hero Section CTA: Shifted to direct action language (“Get Medical Apparel”) to boost clarity and clicks.
Section Reordering: Moved high-conversion sections like “Explore Products” higher up; deprioritized underperforming blocks like “Customer Experience” and “Playbooks.”
Mobile Optimization: Highlighted product visuals for mobile users, based on data showing higher engagement on mobile.
On-Page Lead Form: Suggested minimalistic lead form directly on homepage to reduce steps and increase form fills.

4. No-Code, Fast Deployment

All changes were deployed through Fibr’s no-code platform, allowing Nixon’s marketing team to create and launch variations without engineering involvement.

1. Region-Based Landing Page Variations

Targeted 5 Key Regions across the U.S. with customized variants of the homepage.

Ran an A/B test on Nixon’s homepage, splitting traffic equally between two headline variations — one highlighting Free Embroidery, the other using Localized Messaging tailored to each region.

2. Conversion-Centered Personalization

Headlines, images, and CTAs were adapted by region to match the mindset and expectations of each visitor.
High-intent CTAs like “Request Free Sample” were added alongside existing options to drive stronger conversions and give ready-to-act visitors a clearer next step.

3. CRO Audit Recommendations (Implemented Over Time)

Hero Section CTA: Shifted to direct action language (“Get Medical Apparel”) to boost clarity and clicks.
Section Reordering: Moved high-conversion sections like “Explore Products” higher up; deprioritized underperforming blocks like “Customer Experience” and “Playbooks.”
Mobile Optimization: Highlighted product visuals for mobile users, based on data showing higher engagement on mobile.
On-Page Lead Form: Suggested minimalistic lead form directly on homepage to reduce steps and increase form fills.

4. No-Code, Fast Deployment

All changes were deployed through Fibr’s no-code platform, allowing Nixon’s marketing team to create and launch variations without engineering involvement.

Impact

How Fibr AI Helped

4X Lead Generation

A/B testing revealed a 4X lift in revenue, particularly in regions where personalization matched local intent and expectations.

+26% User Engagement

Clicks, scroll depth, and form starts all increased significantly, with a 26% rise in user interaction — indicating deeper content relevance and stronger on-site journeys.

Operational Efficiency

Fibr’s no-code solution enabled Nixon to launch, manage, and optimize landing pages without waiting for dev sprints — freeing up resources and speeding up time to value.

4X Lead Generation

A/B testing revealed a 4X lift in revenue, particularly in regions where personalization matched local intent and expectations.

+26% User Engagement

Clicks, scroll depth, and form starts all increased significantly, with a 26% rise in user interaction — indicating deeper content relevance and stronger on-site journeys.

Operational Efficiency

Fibr’s no-code solution enabled Nixon to launch, manage, and optimize landing pages without waiting for dev sprints — freeing up resources and speeding up time to value.

4X Lead Generation

A/B testing revealed a 4X lift in revenue, particularly in regions where personalization matched local intent and expectations.

+26% User Engagement

Clicks, scroll depth, and form starts all increased significantly, with a 26% rise in user interaction — indicating deeper content relevance and stronger on-site journeys.

Operational Efficiency

Fibr’s no-code solution enabled Nixon to launch, manage, and optimize landing pages without waiting for dev sprints — freeing up resources and speeding up time to value.

Conclusion

Wrapping Up!

By partnering with Fibr, Nixon Medical successfully turned a generic, one-size-fits-all homepage into a conversion engine powered by region-based personalization and smart A/B testing.

The result? A 4X lift in leads, a 26% increase in user engagement, and a CRO strategy that required zero developer effort.

This case proves that even highly specialized service businesses like Nixon Medical can drive measurable growth with the right mix of AI-driven experimentation and intelligent optimization, all made possible by Fibr AI.

By partnering with Fibr, Nixon Medical successfully turned a generic, one-size-fits-all homepage into a conversion engine powered by region-based personalization and smart A/B testing.

The result? A 4X lift in leads, a 26% increase in user engagement, and a CRO strategy that required zero developer effort.

By partnering with Fibr, Nixon Medical successfully turned a generic, one-size-fits-all homepage into a conversion engine powered by region-based personalization and smart A/B testing.

The result? A 4X lift in leads, a 26% increase in user engagement, and a CRO strategy that required zero developer effort.

Let’s build 1000s of landing pages in under 30 minutes for you

Book a personalized demo now!