Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.
Just Released: Why Even Top Brands Fail to Convert
Check out our latest report: The Conversion Gap!
CASE STUDY
CASE STUDY
How Fusemi Achieved 18X More Conversions with a Single Landing Page Test
800%
800%
800%
Boost in Engagement
18X
18X
18X
Increase in Conversions
30+
30+
30+
Landing Pages Created
TABLE OF CONTENTS
Introduction
About Fusemi
Fusemi is a mobile-first platform built to unite creators, communities, and content into one seamless app experience. With strong early traction and growing buzz, they needed a landing page that could quickly convert visitors into early adopters, and grow the waitlist.
But their homepage at fusemi.io wasn’t keeping up. Signups lagged. Visitors bounced. The message was vague. Fusemi partnered with Fibr not just for a tool — but for a strategic consultation, expert CRO input, and hands-on collaboration as an early design partner.
Challenges
What Wasn't Working
Despite strong traffic, the website was underperforming where it mattered most , conversion. A diagnostic session with Fibr’s CRO expert revealed 3 key blockers:
Unclear Messaging: The hero section simply said “Join Waitlist Now”, with no explanation of what the product did or why visitors should care.
No Visual Hook: There was no app showcase, no dynamic preview, no reason to scroll or engage.
High Bounce Rate: The site averaged just 1 second of engagement and a conversion rate of 0.38%, visitors didn’t stay, didn’t understand, and didn’t act.
Fusemi needed clarity, visual appeal, and a way to test fast — all without engineering lift.
Despite strong traffic, the website was underperforming where it mattered most , conversion. A diagnostic session with Fibr’s CRO expert revealed 3 key blockers:
Unclear Messaging: The hero section simply said “Join Waitlist Now”, with no explanation of what the product did or why visitors should care.
No Visual Hook: There was no app showcase, no dynamic preview, no reason to scroll or engage.
High Bounce Rate: The site averaged just 1 second of engagement and a conversion rate of 0.38%, visitors didn’t stay, didn’t understand, and didn’t act.
Fusemi needed clarity, visual appeal, and a way to test fast — all without engineering lift.
Despite strong traffic, the website was underperforming where it mattered most , conversion. A diagnostic session with Fibr’s CRO expert revealed 3 key blockers:
Unclear Messaging: The hero section simply said “Join Waitlist Now”, with no explanation of what the product did or why visitors should care.
No Visual Hook: There was no app showcase, no dynamic preview, no reason to scroll or engage.
High Bounce Rate: The site averaged just 1 second of engagement and a conversion rate of 0.38%, visitors didn’t stay, didn’t understand, and didn’t act.
Fusemi needed clarity, visual appeal, and a way to test fast — all without engineering lift.
Solutions
Co-Created Redesign + A/B Testing with Fibr
As a key design partner, Fusemi worked closely with Fibr’s team to rethink their homepage from first principles. It wasn’t just a layout tweak — it was a strategic reframe.
What Fibr helped implement:
CRO Consultation: Fibr’s CRO expert conducted a messaging and layout audit to re-prioritize the hero section.
Design & Copy Enhancements: Together, we co-designed a new above-the-fold experience that spotlighted Fusemi’s app-first product, clarified the value proposition, and used real product visuals.
No-Code Test Launch: Using Fibr’s A/B tool, the team launched a 50-50 test between the original version and the newly optimized variant — all without touching code.
Key Variant Changes:
Clear headline that explained the app’s core value instantly.
App visuals above the fold to hook curiosity.
Cleaner CTA with less friction.
Subtext to guide attention and improve scroll depth.
As a key design partner, Fusemi worked closely with Fibr’s team to rethink their homepage from first principles. It wasn’t just a layout tweak — it was a strategic reframe.
What Fibr helped implement:
CRO Consultation: Fibr’s CRO expert conducted a messaging and layout audit to re-prioritize the hero section.
Design & Copy Enhancements: Together, we co-designed a new above-the-fold experience that spotlighted Fusemi’s app-first product, clarified the value proposition, and used real product visuals.
No-Code Test Launch: Using Fibr’s A/B tool, the team launched a 50-50 test between the original version and the newly optimized variant — all without touching code.
Key Variant Changes:
Clear headline that explained the app’s core value instantly.
App visuals above the fold to hook curiosity.
Cleaner CTA with less friction.
Subtext to guide attention and improve scroll depth.
As a key design partner, Fusemi worked closely with Fibr’s team to rethink their homepage from first principles. It wasn’t just a layout tweak — it was a strategic reframe.
What Fibr helped implement:
CRO Consultation: Fibr’s CRO expert conducted a messaging and layout audit to re-prioritize the hero section.
Design & Copy Enhancements: Together, we co-designed a new above-the-fold experience that spotlighted Fusemi’s app-first product, clarified the value proposition, and used real product visuals.
No-Code Test Launch: Using Fibr’s A/B tool, the team launched a 50-50 test between the original version and the newly optimized variant — all without touching code.
Key Variant Changes:
Clear headline that explained the app’s core value instantly.
App visuals above the fold to hook curiosity.
Cleaner CTA with less friction.
Subtext to guide attention and improve scroll depth.
Impact
What Changed After Going Live
1831% Increase in Conversions
Signups rose sharply, lifting the conversion rate from under 1 percent to over 7 percent after the A/B test.
800% Increase in Engagement Time
Average engagement time increased by 800%, showing that visitors were staying longer and engaging more.
Fast Turnaround, No Engineering Time
The test was launched within hours, giving the team real results without waiting on dev cycles or redesign efforts.
1831% Increase in Conversions
Signups rose sharply, lifting the conversion rate from under 1 percent to over 7 percent after the A/B test.
800% Increase in Engagement Time
Average engagement time increased by 800%, showing that visitors were staying longer and engaging more.
Fast Turnaround, No Engineering Time
The test was launched within hours, giving the team real results without waiting on dev cycles or redesign efforts.
1831% Increase in Conversions
Signups rose sharply, lifting the conversion rate from under 1 percent to over 7 percent after the A/B test.
800% Increase in Engagement Time
Average engagement time increased by 800%, showing that visitors were staying longer and engaging more.
Fast Turnaround, No Engineering Time
The test was launched within hours, giving the team real results without waiting on dev cycles or redesign efforts.
Conclusion
Wrapping Up
Fusemi’s results didn’t come from guesswork or generic tweaks. They came from a combination of expert CRO consultation, a tailored redesign, and rapid A/B testing — all powered by Fibr.
From a vague, low-converting homepage to a conversion-first, app-showcasing landing page — the difference was clear. One test. One fold. 18X more conversions.
With Fibr, Fusemi transformed not just their website — but their waitlist growth engine.
Fusemi’s results didn’t come from guesswork or generic tweaks. They came from a combination of expert CRO consultation, a tailored redesign, and rapid A/B testing — all powered by Fibr.
From a vague, low-converting homepage to a conversion-first, app-showcasing landing page — the difference was clear. One test. One fold. 18X more conversions.
With Fibr, Fusemi transformed not just their website — but their waitlist growth engine.
Fusemi’s results didn’t come from guesswork or generic tweaks. They came from a combination of expert CRO consultation, a tailored redesign, and rapid A/B testing — all powered by Fibr.
From a vague, low-converting homepage to a conversion-first, app-showcasing landing page — the difference was clear. One test. One fold. 18X more conversions.
With Fibr, Fusemi transformed not just their website — but their waitlist growth engine.
Ready to Maximize your Website's Potential?
4.5/5 reviews on
Delaware, USA
Subscribe to our newsletter for exclusive updates and insights.
By clicking submit, you agree to the terms and conditions and acknowledge the privacy policy.
Global CRO Agency Services
Ready to Maximize your Website's Potential?
4.5/5 reviews on
Delaware, USA
Subscribe to our newsletter for exclusive updates and insights.
By clicking submit, you agree to the terms and conditions and acknowledge the privacy policy.
Global CRO Agency Services
Ready to Maximize your Website's Potential?
4.5/5 reviews on
Delaware, USA
Subscribe to our newsletter for exclusive updates and insights.
By clicking submit, you agree to the terms and conditions and acknowledge the privacy policy.
Global CRO Agency Services