Fibr AI- Personalize your Landing Page for Every Ad

Introduction

About Fusemi

Fusemi is a mobile-first platform built to unite creators, communities, and content into one seamless app experience. With strong early traction and growing buzz, they needed a landing page that could quickly convert visitors into early adopters, and grow the waitlist.

But their homepage at fusemi.io wasn’t keeping up. Signups lagged. Visitors bounced. The message was vague. Fusemi partnered with Fibr not just for a tool — but for a strategic consultation, expert CRO input, and hands-on collaboration as an early design partner.

Super high conversion lift using the comprehensive tracking and optimisation tools significantly boosted Fusemi's TikTok campaign results.

Patrick Stuckey

CEO

Challenges

What Wasn't Working

Despite strong traffic, the website was underperforming where it mattered most, conversion. A diagnostic session with Fibr’s CRO expert revealed 3 key blockers:

Fusemi needed clarity, visual appeal, and a way to test fast — all without engineering lift.

Solutions

Co-Created Redesign + A/B Testing with Fibr

As a key design partner, Fusemi worked closely with Fibr’s team to rethink their homepage from first principles. It wasn’t just a layout tweak — it was a strategic reframe.

What Fibr helped implement:

Key Variant Changes:

Comparison infographic showing the before-and-after A/B test results for the Fusemi.io landing page using Fibr. The "Original" pre-Fibr design features a light skyline image with a "Join Waitlist Now" CTA, while the "Variation" post-Fibr design uses a dark purple theme with specific messaging for an activity partner in Dubai and a "Claim 14 Days Free Trial" CTA. Text in image: Change in the landing page for Fusemi after Fibr; Fusemi.io; Original; Pre-Fibr; Variation; Post-Fibr; Join Waitlist Now; Get Early Access; Trusted by 100+ Activity Enthusiasts in Dubai; Find Your Activity Partner in Dubai; Transform Hobbies Into Connections. Discover Your Activity Tribe in Dubai; Claim 14 Days Free Trial; Trusted by 1000+ Activity Enthusiasts in Dubai.

Impact

What Changed After Going Live

Conclusion

Wrapping Up

Fusemi’s results didn’t come from guesswork or generic tweaks. They came from a combination of expert CRO consultation, a tailored redesign, and rapid A/B testing — all powered by Fibr.

From a vague, low-converting homepage to a conversion-first, app-showcasing landing page — the difference was clear. One test. One fold. 18X more conversions.

With Fibr, Fusemi transformed not just their website — but their waitlist growth engine.

Page Visuals

[Image: Fusemi case study Thumbnail] This graphic showcases a partnership between fibr.ai and fusemi, set against a light grey grid background. The black fibr.ai logo includes a stylized eye icon and the orange tagline "LIMITLESS PERSONALIZATION," while the fusemi logo features a purple and blue gradient circular icon with a white knot symbol. Text in image: fibr.ai LIMITLESS PERSONALIZATION <> fusemi

A black and white line-art animation of a hand reaching out from the left against a black background. The hand, wearing a dark sweater sleeve with a visible button, opens its palm as if to offer or receive something.

[Image: AICPA] Blue circular seal for the AICPA SOC for Service Organizations compliance standard, featuring a light blue outer ring and a darker gradient blue inner circle. White sans-serif text identifies the organization and the specific certification type above a website URL. Text in image: AICPA SOC aicpa.org/soc4so SOC for Service Organizations | Service Organizations TM

[Image: CCPA] Circular seal for the California Consumer Privacy Act (CCPA) featuring a dark blue silhouette of the state of California with a yellow padlock icon overlaid on it. The text "CCPA" is centered below the state map, all enclosed within a thick blue border containing the full name of the act. Text in image: CALIFORNIA CONSUMER PRIVACY ACT CCPA

[Image: HIPPA] A circular blue and white seal for HIPAA compliance featuring a Caduceus medical symbol in the center. The badge utilizes a blue gradient and includes the website address for HIPAATraining.com along the bottom outer edge. Text in image: HIPAA COMPLIANT HIPAATraining.com

[Image: GDPR]

[Image: ISO]

[Image: G2 review]

Interactive Forms

Form

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