Fusemi 18X Conversions with One Landing Page Test

Introduction

About Fusemi

Fusemi is a mobile-first platform built to unite creators, communities, and content into one seamless app experience. With strong early traction and growing buzz, they needed a landing page that could quickly convert visitors into early adopters, and grow the waitlist.

But their homepage at fusemi.io wasn’t keeping up. Signups lagged. Visitors bounced. The message was vague. Fusemi partnered with Fibr not just for a tool — but for a strategic consultation, expert CRO input, and hands-on collaboration as an early design partner.

Super high conversion lift using the comprehensive tracking and optimisation tools significantly boosted Fusemi's TikTok campaign results.

Patrick Stuckey

CEO

Challenges

What Wasn't Working

Despite strong traffic, the website was underperforming where it mattered most, conversion. A diagnostic session with Fibr’s CRO expert revealed 3 key blockers:

Fusemi needed clarity, visual appeal, and a way to test fast — all without engineering lift.

Solutions

Co-Created Redesign + A/B Testing with Fibr

As a key design partner, Fusemi worked closely with Fibr’s team to rethink their homepage from first principles. It wasn’t just a layout tweak — it was a strategic reframe.

What Fibr helped implement:

Key Variant Changes:

This comparative diagram shows an A/B test for the Fusemi.io website, contrasting the "Original" pre-Fibr landing page with a "Variation" post-Fibr page. The original design features a bright, hazy image of a city skyline with the headline "Join Waitlist Now," while the post-Fibr variation uses a dark purple theme, a mobile app mockup, and the localized headline "Find Your Activity Partner in Dubai." Text in image: Change in the landing page for Fusemi after Fibr; Fusemi.io; Original; Pre-Fibr; Join Waitlist Now; Variation; Post-Fibr; Find Your Activity Partner in Dubai; Transform Hobbies Into Connections. Discover Your Activity Tribe in Dubai.; Claim 14 Days Free Trial; Trusted by 1000+ Activity Enthusiasts in Dubai.

Impact

What Changed After Going Live

Conclusion

Wrapping Up

Fusemi’s results didn’t come from guesswork or generic tweaks. They came from a combination of expert CRO consultation, a tailored redesign, and rapid A/B testing — all powered by Fibr.

From a vague, low-converting homepage to a conversion-first, app-showcasing landing page — the difference was clear. One test. One fold. 18X more conversions.

With Fibr, Fusemi transformed not just their website — but their waitlist growth engine.

Page Visuals

[Image: Fusemi case study Thumbnail] This graphic showcases a partnership between fibr.ai and Fusemi, featuring both companies' logos separated by a diamond bracket symbol against a white grid background. The fibr.ai logo includes a black stylized eye icon and orange tagline, while the Fusemi logo features a purple and blue gradient circular icon with a white interwoven symbol. Text in image: fibr.ai LIMITLESS PERSONALIZATION <> fusemi

Minimalist black and white line drawing of a person's left hand extended as if to shake hands or offer something. The hand has a black sleeve with white cuff details and a single button, set against a solid black background.

[Image: AICPA] A circular blue certification seal for the AICPA SOC for Service Organizations. The design features a gradient blue background with white text centered inside, including a website URL and the full name of the organization curving along the bottom border. Text in image: AICPA SOC aicpa.org/soc4so SOC for Service Organizations | Service Organizations TM

[Image: CCPA] A circular seal for the California Consumer Privacy Act featuring a dark blue map of California with a yellow padlock icon over it. The acronym CCPA is centered below the map, all contained within a blue border featuring the full name of the act in white capital letters. Text in image: CALIFORNIA CONSUMER PRIVACY ACT CCPA

[Image: HIPPA] A circular blue and white seal for HIPAA compliance featuring a Caduceus medical symbol in the center. The top arc of the seal reads "HIPAA" while the bottom arc reads "COMPLIANT," with the website HIPAATraining.com printed along the outermost border. Text in image: HIPAA COMPLIANT HIPAATraining.com

[Image: GDPR]

[Image: ISO]

[Image: G2 review]

Interactive Forms

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