How Fusemi Achieved 18X More Conversions with One Landing Page Test

About Fusemi

Fusemi is a mobile-first platform built to unite creators, communities, and content into one seamless app experience. With strong early traction and growing buzz, they needed a landing page that could quickly convert visitors into early adopters and grow their waitlist. Their homepage at fusemi.io wasn't keeping up — signups lagged, visitors bounced, and the message was vague. Fusemi partnered with Fibr not just for a tool, but for strategic consultation, expert CRO input, and hands-on collaboration as an early design partner.

What Wasn't Working

Despite strong traffic, the website was underperforming where it mattered most: conversion. A diagnostic session with Fibr's CRO expert revealed three key blockers.

Fusemi needed clarity, visual appeal, and a way to test fast — all without engineering lift.

Co-Created Redesign and A/B Testing with Fibr

As a key design partner, Fusemi worked closely with Fibr's team to rethink their homepage from first principles. It wasn't just a layout tweak — it was a strategic reframe.

What Fibr Helped Implement

Key Variant Changes

Results After Going Live

Conclusion

Fusemi's results didn't come from guesswork or generic tweaks. They came from a combination of expert CRO consultation, a tailored redesign, and rapid A/B testing — all powered by Fibr. From a vague, low-converting homepage to a conversion-first, app-showcasing landing page, the difference was clear: one test, one fold, 18X more conversions. With Fibr, Fusemi transformed not just their website, but their waitlist growth engine.

Testimonial

Super high conversion lift using the comprehensive tracking and optimisation tools significantly boosted Fusemi's TikTok campaign results.

About this company

Fibr AI was founded in 2022 to solve the disconnect between hyper-targeted marketing channels (ads, email, search) and static website experiences. The platform combines software infrastructure, AI agents, and human-in-the-loop oversight to create personalized, dynamic web experiences at scale. It enables marketers to build AI-driven landing pages, run continuous experimentation, and personalize experiences based on ads, location, device, behavior, CDP/CRM data, and LLM-sourced traffic. The company is headquartered in Delaware, USA.

Founded 2022. Headquartered in Delaware, USA.

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Frequently asked questions

What is Fibr AI?
Fibr AI is an Agentic Web Experience Platform that transforms website URLs into intelligent, adaptive agents. Each page senses visitor intent, makes decisions, and reshapes itself in real time to deliver personalized web experiences.
When was Fibr AI founded?
Fibr AI was founded in 2022.
Where is Fibr AI headquartered?
Fibr AI is headquartered in Delaware, USA.
Who is Fibr AI built for?
Fibr AI is built for enterprises looking to personalize at scale, growing businesses starting their web optimization journey, and agencies or marketing affiliates looking to optimize websites for their clients.
What problem does Fibr AI solve?
Fibr AI addresses the disconnect where ads, email, and search are hyper-targeted and AI-powered, but website visitors land on the same static page regardless of where they came from. Fibr makes the website itself as intelligent and context-aware as the marketing channels driving traffic to it.
How does Fibr AI personalize web experiences?
Fibr AI uses AI agents combined with human oversight to detect visitor signals, decode intent, and rewrite page experiences in real time. Personalization can be based on ads, location, device, browser, behavioral signals, visit frequency, LLM-sourced traffic, CDP data, CRM data, and custom audiences.
What results does Fibr AI claim to deliver?
Fibr AI claims results including +28% higher ROI from AI-driven personalization, +30% lower customer acquisition cost (CAC) from intent-based targeting, and 4X more leads from personalizing experiences at scale.
What are the pricing plans offered by Fibr AI?
Fibr AI offers three plans: a Starter Plan for growing businesses (up to 1,000 experiences), an Enterprise Plan for large organizations requiring unlimited visitor sessions and unlimited domains/URLs, and an Agency Plan for agencies and marketing affiliates covering 10,000 monthly visitor sessions and 5 unique URLs.
What features are included in the Enterprise plan?
The Enterprise plan includes Web-Journey Personalization, LLM-Traffic Personalization, AI Landing Page Creator, Customized Agentic Workflows, White-Glove Assistance, CDP/CRM and Analytics integration, On-Brand Agent Training, and 24/7 Dedicated Support with unlimited visitor sessions and unlimited domains and URLs.
What security and compliance certifications does Fibr AI have?
Fibr AI states alignment with SOC 2, ISO 27001, GDPR, and CCPA standards.
What integrations does Fibr AI support?
Fibr AI integrates with CDP (Customer Data Platform), CRM systems, and analytics platforms.
Does Fibr AI support A/B testing and experimentation?
Yes. Fibr AI includes an Experimentation Suite that provides AI-powered hypothesis creation, automated variant creation, audience-based experimentation, statistical significance monitoring, traffic allocation setup, and continuous learning and iteration.
How does Fibr AI handle AI ethics and human oversight?
Fibr AI states that its agents adapt experiences without manipulating them, and that it prioritizes transparency, security, and human oversight at every layer. The platform operates with a 'humans-in-the-loop' model where human allies guide strategy, brand alignment, and key decisions.
How do I get started with Fibr AI?
Fibr AI directs prospective customers to book a demo to get started.
What conversion rate improvement did Fusemi achieve using Fibr?
Fusemi's conversion rate rose from under 1% to over 7% after running an A/B test with Fibr — a 1,831% increase in conversions, equivalent to 18X more conversions from a single landing page test.
How much did visitor engagement time increase for Fusemi after the test?
Average engagement time increased by 800% after the optimized variant went live, indicating that visitors were staying longer and engaging more with the page. Prior to the test, the site averaged just 1 second of engagement.
What specific changes were made to Fusemi's landing page in the A/B test?
The optimized variant included a clear headline explaining the app's core value instantly, app visuals above the fold, a cleaner CTA with less friction, and subtext to guide attention and improve scroll depth.
Did Fusemi need engineering resources to run the A/B test with Fibr?
No. Using Fibr's no-code A/B testing tool, the team launched a 50/50 test between the original and optimized variants entirely without touching code, and the test was live within hours.
What were the main problems with Fusemi's homepage before working with Fibr?
Fibr's CRO diagnostic identified three key blockers: unclear messaging (the hero only said "Join Waitlist Now" with no product explanation), no visual hook such as an app showcase or dynamic preview, and a high bounce rate with a 0.38% conversion rate and just 1 second of average engagement time.
What kind of support did Fibr provide beyond the testing tool?
Fibr provided strategic CRO consultation, a messaging and layout audit, and hands-on co-design of the new above-the-fold experience — working with Fusemi as an early design partner rather than just supplying a tool.

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