FREE TOOL · ADAPTIVE WEB EXPERIENCE
Turn your URL into an agent that finds where to personalize, test and adapt your website for every visitor, human or AI.
Where to personalize
What to test first
How to adapt per visitor
Built for humans and AI
Free
No developer
Any URL
5M+
Visitor Sessions
100M+
Context Signals
1B+
Experience Decisions
200K+
Adaptive Experiences
$50M+
Incremental Revenue
+25%
Avg. Conversion Lift
50K+
AI Visitors Assisted
10K+
AI Journeys Recovered
WHAT YOU GET
Where your page should personalize, and for which visitors
The tests worth running first, ranked by impact
How the page could adapt in real time for each visitor
How your page can serve AI agents as well as people
Experiences you can view before anything goes live
Make my site adaptive
No developer needed.
What is an adaptive web experience?
Most websites show every visitor the same page. An adaptive web experience changes in real time to fit the visitor in front of it, adjusting headlines, offers, images or the order of sections based on signals like the ad they clicked, where they are, what they’ve looked at and what they came to do.
The goal isn’t novelty. It’s relevance. A visitor who lands on a page that speaks directly to their need is more likely to stay, trust what they see and take the next step.
What Fibr’s adaptive web experience tool shows you
Enter your URL and Fibr turns it into an agent that studies your page and your likely visitors. In return you see:
Where to personalize, and for which visitors it matters most.
What to test first, ranked by likely impact.
How the page could adapt for different visitors, previewed as real experiences you can view.
How it serves AI visitors, not just people.
It’s a fast way to see what adaptive could look like on your own site before committing to anything.
Website personalization vs A/B testing
A/B testing looks for the single best version of a page for everyone. Personalization accepts that there often isn’t one: the message that wins with a first-time visitor from a search ad may not be the one that wins with a returning customer.
The two work best together. Testing tells you what works; personalization lets you serve different winners to different groups of visitors. Many teams start with tests on their highest-traffic pages, then personalize where results differ clearly between audiences.
One website for human visitors and AI agents
Your website now has two audiences. People browse, compare and convert. AI assistants and agents read your pages to answer questions, recommend brands and increasingly complete tasks on someone’s behalf.
Fibr’s platform serves both. Human Experience Optimization (HXO) delivers real-time, one-to-one personalization for people. Agent Experience Optimization (AXO) identifies which AI platform or agent is visiting and adapts your existing content for it, without new content production. Both run on the same website, so every visit, human or AI, gets an experience built for it.
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FAQ
Answers to common questions about Fibr’s adaptive web experience tool and website personalization.
Is Fibr’s adaptive web experience tool free?
Yes. You can analyze any URL and view suggested experiences for free, with no developer needed.
Do I need a developer to use it?
What happens after I view my experiences?
Which brands use Fibr?
What can you personalize on a website?
Does website personalization need personal data?
How do I measure the impact of personalization?
Does personalization work for B2B websites?
Is your website starting every visit from zero?
Fibr gives your website the intelligence it needs, right from the start.