Several factors can influence click-through rates (CTR), including relevance, target audience, industry positioning of the website or the ad, psychological triggers, seasonal changes, and more. Also, visibility plays a huge role–high search rankings, keywords used in headlines or meta descriptions, or prominent ad placement can naturally increase CTR. Visual elements such as high-quality images or videos can enhance appeal, which can again influence CTR. Trust badges, ratings, and reviews also establish credibility, which in turn can impact CTR. Here are some other things you must keep in mind for CTR: poor design or slow load times can deter clicks. The same is the case with sloppy, irrelevant content, CTAs, and headlines. Understanding audience needs and continuously testing and refining ensures CTR rates are high and bring in more conversions.