How do I use A/B testing to improve click-through rates?

Customer Rate Optimization, often referred to as Conversion Rate Optimization (CRO), is the process of improving the percentage of visitors who take action on your website, like purchasing a product, signing up for a newsletter, or downloading a resource. Customer Rate Optimization (CRO) is focused on long-term customer engagement and retention rather than one-time interactions. If brands wish to improve their CRO, they must focus on friction-free UI and UX, audience-centric content and design, well-defined and placed headlines and CTA, and regular A/B testing to stay on top of changing industry and consumer trends. A well-formulated CRO strategy can lead to higher revenue with increasing spending, making it a cost-efficient growth strategy.