Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

landing page conversion optimization

How do I use A/B testing to improve landing page performance?

A/B testing lets you compare two versions of a page (or element) to see which one performs better. You begin by identifying one variable to test: headline, CTA text, image, form layout, etc. Use a tool like Fibr to serve each version to a portion of your audience. Make sure you run the test long enough to reach statistical significance; don’t jump to conclusions too early. After you get results, apply the winning change, then move on to test the next piece.

landing page conversion optimization

How do I use A/B testing to improve landing page performance?

A/B testing lets you compare two versions of a page (or element) to see which one performs better. You begin by identifying one variable to test: headline, CTA text, image, form layout, etc. Use a tool like Fibr to serve each version to a portion of your audience. Make sure you run the test long enough to reach statistical significance; don’t jump to conclusions too early. After you get results, apply the winning change, then move on to test the next piece.

People Ask For

What is Conversion rate optimization

What is Conversion rate optimization

What is Conversion rate optimization

What is Conversion rate optimization