Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

content rate optimization

How do I measure the success of content rate optimization efforts?

Measurement begins with choosing the right KPIs based on your goals. Are you aiming for more newsletter signups? Product page visits? Free trial requests? Watch these metrics at first Conversion rate (obviously): percentage of readers taking the desired action. Bounce rate: A high bounce rate might mean the content isn't connecting. Time on page: Longer stays mean deeper engagement. Scroll depth: How far people read. Set up event tracking to see micro-conversions along the way.